In the daily optimization, the author always likes to see some optimization articles on webmaster. There are many articles that can make the author feel a lot. Recently, when wandering on the webmaster website, the author saw a lot of optimization secret script articles, and also felt a little bit about this. The author has always felt that optimization is a step-by-step process, and during this period, we need to constantly analyze and adjust, and we need to constantly observe and adjust. Develop in a better direction. In the following, the author will share some of his observations and adjustments with you, hoping to be helpful to all webmasters.
Analyze the site structure from the ranking of long tail keywords
All site optimization is inseparable from long tail keywords. The existence and ranking of long tail keywords can not only bring a considerable traffic to the site, but also help us find the problems existing in the site. For example, your site has a good collection, but there is not much traffic through the content page. We can find a problem. Seven or eight points are due to the problem of your site structure, especially the structure of the article page, because the site has a certain amount of collection, which can prove that the overall weight of your site is OK, For this, your next work will focus on the modification of the content page structure.
Analyze the promotion strategy from the background data statistics
Generally speaking, the site will have good traffic after another phase of promotion. At this time, the statistics of the background will play an important role. We can analyze and optimize the strategies through these data. For example, your main promotion strategy will bring very limited traffic to the site, while the other auxiliary strategies can bring objective traffic, Then you should consider adjusting the promotion strategy. Never think that the strategy you think is the best. Analyze it based on facts and data, and make adjustments when finding problems.
Analyze user stickiness from visited pages
In addition to checking which way the traffic is relatively stable and high from the site background data statistics, another important data is to check the average number of pages visited by visitors to your site. If the site's bounce rate is relatively high, then we can directly say that your site is not sticky enough and the content is not enough to attract visitors, which will continue to be strengthened. How can we make corresponding adjustments? We can take a look at the competitors. What content can their websites provide for users? Do you have any advantages over you? Understand what the core factor is, seize this factor and dig deeply. Such content is high-quality and can retain users' content.
The development of the site takes time to accumulate, and it is definitely not possible to complete the countermeasures overnight. In this process, we need to constantly adjust and find the best way to promote, which is also a kind of progress. Sometimes, although the theory of many experts is very reasonable, it often does not conform to the actual situation of their own site. Only by doing it yourself, can you understand many of the key points.
