For e-commerce websites, the most important thing is not the traffic but the conversion rate. If the conversion rate is not high, even tens of thousands of traffic is useless. After all, it is impossible for e-commerce websites to hang advertisements such as pop-up windows and games, which will affect the user experience and have no positive effect on credibility. For the webmaster of e-commerce website, how to optimize the product page that determines the conversion rate? How to optimize the product page so that the transaction order will not be lost due to poor user experience or other factors? Today, the author uses examples to explain the optimization skills of the product page of e-commerce websites.
1、 Product image plus ALT attribute
For most e-commerce websites, the product pages are mainly displayed in the form of images and texts. From the perspective of SEO optimization, the optimization effect of images is not obvious. Moreover, the recognition of search leads to images still depends on ALT tags. Naturally, when optimizing the product page of an e-commerce website, you need to first add an ALT attribute to each image, as shown in the figure below,
The purpose of this is to let the search leader judge the content of the image through the ALT tag. Of course, it is worth noting here that the ALT tag cannot stack keywords. After all, there are countless examples of websites that have been K dropped due to the use of ALT tags to increase keyword density and thus improve rankings. If you want to be a regular and healthy website for a long time, don't take advantage of this small price. In addition, the author has never heard of an example where a webmaster can stack keywords on ALT tags without being K, as long as a large number of keywords are stacked on ALT tags, it is not to search for "no K", but sooner or later. Therefore, the ALT tag is not created to stack keywords. The ALT tag is mainly used to allow search quotes to include images normally.
2、 Product description should reflect professionalism
For e-commerce type websites, whether users can willingly buy your things from their pockets depends on the description section of the website product page. For conversion rate, description is like a fuse. It not only uses spiders to grab the content of the product page, but also allows users to have an in-depth understanding of the product. Of course, a good product page needs to write the product description as professional as possible, as shown in the figure:
From the perspective of SEO optimization, the most important factor in fetching product pages for search leads is fetching description information. After all, description information is usually written in words, and search quotation only knows words. Therefore, from the perspective of SEO optimization, product description needs sufficient detail and expertise; From the perspective of webmaster users, product descriptions need to be true, professional and detailed.
3、 The internal chain structure of the product page should be clear
In optimizing the product pages of e-commerce websites, we also need to pay attention to the link structure between pages and keep it clear. In addition, it should be noted that the loading speed of the page should not be too slow, especially for users' browsing. A clear structure and reasonable internal chain can deepen users' access to the website, which will naturally increase the probability of transactions. The product page of an e-commerce website does not need to be set as frequently as the internal link of an encyclopedia website. It only needs to deal with relevant products, contextual links, recommended products, hot selling products, contact information and other relevant sections. Another point is that the product page needs to keep its structure clear. After all, no user likes to buy things on a website that is messy and seems unprofessional. Therefore, for the optimization of product pages of e-commerce websites, attention should be paid to the clarity and tidiness of the page structure.
Finally, the author summarizes the optimization skills of the product page of e-commerce websites, one of which is to consider everything from the perspective of users. For example, when you are a user, when you want to buy a product, what information you need to know, and whether the information introduction is detailed, all of which are related to the key factors of website turnover. Therefore, the optimization of the product page needs to be clear about its purpose.
