Hello, I'm Kiness from Hunan. Today, I would like to share with you nine factors that should be considered when writing an enterprise website optimization plan. If an enterprise's website does not have an optimization plan, many factors in the website will be unfriendly to search engines. In addition, without a good promotion plan, it is easy for the website to fall into Baidu's observation period for a long time and trigger Google's sandbox effect. Next, I will briefly talk about how to write an enterprise website optimization plan from the following eight aspects.
1、 Positioning of website
An enterprise should position its direction and development well before its establishment, and so should its website. For example, who is the customer facing the website; The region of the website business and the determination of the main keywords of the website.
2、 Design of website template
The template design of the website mainly includes the homepage navigation, vertical navigation, text, product pictures, contact information, bottom text, etc. Here, the editor reminds that attention should be paid to setting the column directory name and folder name of the website, which can be set by referring to the column of the editor's station Hunan SEO, for example: the SEO profile corresponds to "/jianjie"; The service item corresponds to "/fuwu"; "/xuexi" for SEO Academy; SEO experience corresponds to "/jingyan", etc.
3、 Long tail keyword
The long tail keywords of enterprise websites are generally determined to be less than 35, and enterprises need to work hard on the layout of long tail keywords, such as what customers will search in search engines from the perspective of users; What are the concerns, concerns and concerns of customers; What are the contents that customers often need to find; What is the content that customers want to see most.
4、 Content of website
The content of the website mainly includes the frequency, quantity and quality of updates. Website updates do not need to form a habit, regular updates, so that search engines regularly come to the site to grab content. The quality of website content is mainly the quality of website articles, including original, pseudo original, reprint, etc. The more original content is, the more friendly it is to search engines, and the more helpful it is to improve the weight of websites.
5、 Three elements of website
The three elements of a website are "title", "description" and "keywords". The website must be set up when it is online. Once it is online, it is better not to modify it if it is unnecessary, especially the title.
6、 Website external link (backlink) resources
Do a good job of the website chain release plan, where to send the chain every day, how many. If the website has its own external chain publishing resources, it is the best. If not, collect more, and analyze the external chain situation of competitors for statistics. General external chain publishing resources include Sina, Sohu, Baidu Space, Peninsula, Tianya, Woshao, Phoenix, QQ Blog, Blog, Soufun, Blog China, People's Daily, Alibaba and other blogs; Huicong, Jiujiu, Ganji, common people, business opportunities, 58 cities, 114 classified information, Aibugao, Xiaojudeng and other classified information networks; Baidu products; Various forums and some microblogs, etc.
7、 Division of labor. 8、 Cost budget.
In the last two aspects, we will not do much analysis. Different enterprises can make plans according to their own specific conditions.
