I have just been working hard on the Internet for two months, and I have begun to make some achievements! Let me introduce what I did in the first month of building the website!
1、 Select the program and select the decent template
The appearance of the website is like the face of a woman. Only when you are sexy and generous can you have a high turning rate and people remember your appearance! The same is true for websites. A beautiful template will give people a fresh feeling and attract users to continue browsing other pages.
I think it is the same with any program. As long as it is suitable for me, I think it is easy to use. Many people say that dedecms is simple, while some people say that phpcms is easy to use. In fact, these are all subjective factors, some of which are preconceived. I finally chose dedecms as the website building program, because its official forum has many templates that can be modified! Even so, I still spent 200 yuan to buy a template that I think is more beautiful and decent!
2、 Appropriate collection of content
No matter what website begins, it is an empty shell with no content. So a website, especially a new website, should make people look like a lot of content, very substantial, so that it will be easier to promote!
Of course, you should pay attention to collecting content. You must not collect all the content of a certain column of a website, or search engines may think you are cheating. The correct approach is to find other websites with relevant columns in the search engine, at least 5, collect some content from each website in appropriate amount, and then select random publishing (many collectors support random publishing). The advantage of this is that the content of multiple websites will be integrated, and the content will not be too similar, so that there will be a better ranking. The last point is to have an appropriate amount of pseudo originality. Pay attention to the right amount, otherwise the user experience will be affected. Those who disrupt the order of articles and randomly select a paragraph as the title are simply confused. Although search engines are quick to collect, the user experience is extremely bad!
3、 Internal chain construction
I think it is OK to do three things well in the internal chain!
The head navigation bar should be well prepared. The drop-down menu is better for the secondary columns, or the navigation can be made larger, so that all columns can be displayed as far as possible! This allows users to go to the columns they want to go to and find relevant information as quickly as possible!
Use of tail footer. Many websites write their own domain names and anchor files of main keywords at the end, so that all pages can give a vote to the main keywords, and optimization will be successful.
Make two maps, one is the map of all columns, and go directly to the column address; The other is the map of all columns. Go directly to the rss or xml file of column articles. Finally, there is an RSS file for the whole site, which can be automatically updated after an article is posted. Put three files on the top navigation or bottom navigation!
4、 External chain construction
1. Baidu Knows, Baidu Post Bar, SosoQ, Sina Q&A, Youdao Yahoo and other Q&A platforms! One thing to note is that the number of notices sent to Baidu is usually 1 to 3 per domain name a day.
2. Baidu link exchange platform! From the first page, register 2 pages every day to fill in the information of friendship link exchange! About 15 days or so, almost all of them have been registered. The advantage is that it is free, and you can also exchange friendship links. Maybe someone will take the initiative to find your friendship links every day!
3. Mass Blogging! Here's a trick. A new registered blog can only be sent out of the chain after 1 to 2 months, otherwise Baidu will not include it. Baidu focused users can send Sina, Google sent Hexun, 163, and other free blogs.
4. The application of microblog! Weibo is now included by Baidu and Google. When you search for news, you will find that Sina Weibo will have a good ranking! This can also be used.
5. Sending classified information! This is a skill. You should write your website as if it were a company that sends recruitment information, leaving QQ and email! When people ask, they say they have enough people! Many recruitment websites rank very high.
6. Webmaster forum forwarding! Reprint the article of a5 to each forum every day! Leave your own URL! Others say that reprinted articles have no weight. you bet! But one more is better than none!
5、 Classified catalog submission
I have to sum up this by myself! There are many categories that will be included without adding home page links! And the weight is pretty good.
6、 Insist on sending an original article every day
There is no doubt that the weight of original articles is very high. Insist on sending one article every day, and the weight will slowly come up, and the weight of other collected articles will also be driven!