Three main reasons for the decline of website catalogues_Shang ping China focuses on high quality website construction

Website inclusion can improve the PR value of the website and the weight of the website, so that the website can get a good ranking. However, in the actual operation process, there will always be various reasons leading to the decline of the collection speed and volume of our website, and some reasons we may not be aware of.

1、 External causes
1. Server failure
This is not caused by human or technical reasons, but it is similar to the website problem. Once the server fails, the spider cannot crawl the website content, which is unfriendly to search engines. And according to the author's optimization experience, in general, if the server problem is not solved within 7 days, the keyword will show signs of decline or even disappear. （ Beijing website construction ）

2. Medium Trojans
Don't mention that the Chinese Trojan's website will rapidly improve its keyword ranking within a certain period of time. Some time ago, a friend did a treadmill. Unexpectedly, the Trojan's website was listed on the home page, but the keyword ranking suddenly. What's the reason? We usually call it "Back to the light", because when a spider crawls website content, it will also include those trojan pages. Once it comes and goes, our page collection will increase. But the trojan is a trojan after all, and it will definitely be deleted by Durian, so once deleted, our page collection will decline.

2、 Baidu Update
This situation is the most helpless, but don't worry too much, because once Baidu updates or adjusts the algorithm, everyone's website Website production The same situation will occur, so the attitude towards these days is. Take things as they come.

3、 Website problems
1. The website collects too much content and must not be over optimized
Although all webmasters know the true meaning of "content is king", some webmasters collect quite a lot of content from other websites in their own websites, which may be included at the beginning. But once the search engine detects that the information time is repeated, it will delete the content collected by webmasters. If there is too much content, Then the website will certainly be "turbulent" and the number of entries will decline. And once the key words are changed, the readability and inclusion of articles will decrease. A few days ago, because a friend couldn't stand the low ranking and low traffic of the new webmaster, he used some cheating techniques similar to keyword accumulation and hidden links to improve the ranking of the website, and his website contains a lot of information about transition pages and bridge pages cheating search engines. Not to mention that the effect of the first few days is really good, but the good times are not long, Later, the website was directly saved by K, so we must "abide by the law" at the initial stage of building the website, pay attention to the user experience, and the website will always be better. （ Beijing website production ）

2. Website abnormalities caused by human or technical reasons
For new websites, search engines have a review period, during which they are more careful to include information, and there will be a longer delay period to release the information included. Therefore, in this period, we should try our best to reduce the abnormal website caused by human or technical reasons, otherwise it will have a great negative effect on our website. Imagine that the spider can not enter once, and it will think that the website is closed, and will not come again as time passes. Once our new station is not favored by spiders at the initial stage, all our efforts will be in vain.

4. External chain construction focuses on "quantity" rather than "quality"
If Youlian is punished by K or Baidu, our website will also suffer, so once we find the abnormal phenomenon of serious decline in Youlian's ranking, we must remove it in a timely manner. In addition, when we send links, we should also pay attention to finding some stable forums or platforms, instead of blindly asking for the number of links, we should find suitable websites to exchange friendship links, Because unstable links will also result in a decline in website inclusion. There are webmasters who had better choose their own peers when choosing friendship links, so that the traffic target accuracy is high and unnecessary links are avoided. Of course, webmasters also know that contribution on A5 is crucial to the construction of the outer chain. Once the article is approved, the number of anti chain can reach thousands.

3. Website revision
In the process of website optimization, if you have nothing to do, don't change your website. You have to work hard to please Du Niang, because we often lose some data in the process of change. If 404 pages are not properly done, there will be a lot of dead links. After the change, the search engine will still be unable to identify the new website, so the old page will be kept, and the new page will not be released, The website will definitely be down.

There are many factors that affect website inclusion, including website structure, construction of internal and external chains, frequent updating, frequent checking of friendship links, etc.

Three main reasons for the decline of website inclusion

Date：2013-02-14 Source: Shangpin China Type: website encyclopedia
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