External chain resources and website construction should pay attention to the primary and secondary relationship_Shang pin China focuses on high quality website construction

Beijing website construction We all know that there are priorities in doing a thing. If the main thing is done well, the secondary thing can be solved, or the thing can be almost completed; In our Seo website optimization In fact, we also need to pay attention to this area. The optimization of the site can be divided into primary and secondary. For example, we use the home page to optimize important keywords. Because the home page has the highest weight, we use the column page to optimize more important keywords or more competitive keywords, while the long tail keywords use Website production The content page should be optimized so that the level of the site is clear and targeted, which not only facilitates the optimization of personnel work, but also plays an important role in keyword ranking. After talking about an allocation in the station, let's talk about the allocation of external chain resources.

The release of the external chain is a tedious task, but the ranking of keywords can not be missed. It plays a very important role in improving the weight of the whole site and the ranking of keywords. However, we will find that many Seoers do not have a primary secondary relationship in the external chain release. Every page and keyword are the same, and the external chain will be issued whichever you want, This will lead to the phenomenon of "heavy foot, light head" on some websites. Many column pages have many external links, while ignoring the most important part of a website - the home page. Here's how to allocate external link resources in the website:

1、 Resource allocation of keywords

In addition to the website pages, the external chain publishing can also be done for keywords. Of course, the website pages and keywords complement each other. Only the pages can be keywords, so that keywords can rank. Now let's talk about the allocation of external resources of keywords, mainly for target keywords, main keywords and long tail keywords:

1. Secondary keywords

Secondary keywords are words relative to the target keywords, which may be relatively less competitive. Therefore, the investment in the external chain can also be relatively small. There are 30 external chains a day and 15 home pages. Therefore, 5 or 6 such words should be allocated to them.

2. Target keywords

The target keyword is a keyword with a large number of searches, and it is often competitive, so it is also a key point in optimization. Of course, many people will choose some words that are slightly less popular at the beginning, but in any case, as long as we regard it as a key optimization word, we should optimize it on the home page, Therefore, more external links need to be invested. Assuming that 30 external links can be released one day, I think that at least 20 target keywords should be released.

3. Long tail keyword

Long tail keywords are some words that are less competitive, and they often need only a small number of external links to make them rank up. Therefore, in the investment of external links, they can also be appropriately reduced. A long tail keyword may only need to release several external links to it. When Baidu updates, we will find that it is ranked up. Of course, some competitive long tail keywords, We need to invest more energy.

2、 Allocation of website page resources

Website pages are mainly divided into three categories: homepage, column page and content page:

1. Home Page

The home page is the most important part of a website. The high weight of the home page can be well allocated to each column page and content page, which is why a high weight website can receive an article in seconds. In the release of the outer chain, I think we should focus on the home page. Suppose we release 10 outer chains every day, and the home page should account for at least 5 or 6, so that the website can play a leading role in optimization.

2. Column page

The column page is the second part to the home page. Normally, the weight of the page is lower than that of the home page. It can also be properly reduced in the distribution of the external chain. If 10 external chains can be published every day, and the home page occupies 5 to 6, then the column page should be published 2 to 3.

3. Content page

The content page is the place with the lowest weight, and it is also the page used to optimize the long tail keywords. Because in many cases, we do not need to publish an external chain for the content page. When a website has a certain weight, the keywords of many content pages can produce better rankings.

This article was published on Beijing website production Company Shangpin China //ihucc.com/

External chain resources and website construction should focus on primary and secondary relationship

Date：2013-02-16 Source: Shangpin China Type: website encyclopedia
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