Measuring the Elements of a Good Website by Customer Psychology _Shang ping China focuses on high quality website construction

Beijing website construction Company Shangpin China: as a construction Website production The webmasters of our websites tend to have two extreme psychology when they evaluate their websites: either they are "Wang Po selling melons", always feel that their websites are very good, and other people's websites have various shortcomings, or they are always dissatisfied with their websites, always change the websites frequently every other way, but always feel inferior to others. We all want to make a good website that can be recognized by users and bring profits to webmasters, but what kind of website is considered a "good website"? Let the webmaster's own preference standard to measure it. Obviously, it is difficult to get the answer because "only because I am in the mountain".

Therefore, the webmaster needs a more objective and practical measurement standard, which should obviously be the user's psychology and needs. For a website, users are consumers, and a website is a business that provides goods or services. A good website is a good business from another angle. If it can be recognized by consumers and make money, then such a business is undoubtedly successful. Therefore, the psychology of website users is actually the psychology of consumers. Analyzing users' needs from the perspective of consumer psychology can undoubtedly provide webmasters with many standards to measure a good website. Let's come together.

The first pass for consumer identification: the true utility of good websites

Generally speaking, the existence of websites has two categories of positioning: providing users with tangible help (including goods or services), or providing users with recreational fun. No matter what kind of positioning, help or fun needs to be recognized by consumers. For a website that aims to provide help, it must provide real and effective resources or services, such as various shared resources and online help, which can enable consumers to get the information they need, so that they can affirm the value of the website; For websites that aim to provide entertainment, they must provide corresponding website entertainment functions, or online interactive communication, or online games. Only by adhering to the real orientation of novelty, fun, and novelty can consumers be willing to use and stay.

Consumer aesthetic second pass: appearance characteristics of good websites

As a consumer of website services, the first impression of users when they arrive at the website comes from the appearance of the website, which includes not only the design of the website, but also the speed of page opening. No one is willing to waste time on a website with a page response time of 10 seconds or more. The appearance of the website should be clean, concise, clear and clear, and targeted templates should be designed according to the user's orientation. For example, the website with female users as the main user is warm, while the website with male users as the main user needs a professional sense is cold. Users can be attracted by the appearance of the website the first time they open the website, and get the image and information that the webmaster wants to convey, which is a successful start for retaining new visitors and users.

Consumers enjoy the third pass: more surprises of good websites

In addition to providing consumers with the services they expect, as a website manager, if you want to seize user resources in the fierce peer competition, you can only rely on constantly bringing users unexpected surprises. A good website must have its own unique characteristics. It can meet the needs and psychological expectations of users and consumers, and at the same time, it can continue to innovate. For example, online prize activities can be held irregularly to improve the participation of users, surprise users through prize activities, keep them fresh about the website, and avoid the loss of users due to chronic boredom. Through award-winning interactive activities, as well as other special activities and functions developed in combination with the characteristics of users and websites, consumers always have more expectations of the website and improve the stickiness of the website.

The fourth level of consumer experience: ease of use of good websites

The important motivation and purpose of the existence of the Internet is to make people's lives more convenient. For websites, the reason why users need and like a website is also very simple. It can bring help or fun to themselves. To retain users, it is necessary to make the website easy to use, so that users from different places and backgrounds can get started quickly. For example, simple and clear content navigation, clear guidelines for registration and login and message interaction, website operation managers should be able to stand on the user's point of view and think about the user's thoughts, Consumers can easily find the things or services they need from businesses, so that users can feel the advantages of this website.

This article was published on Beijing website production Company Shangpin China //ihucc.com/

To measure the elements of a good website based on customer psychology

Date：2013-02-25 Source: Shangpin China Type: website encyclopedia
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