Beijing website constructionThe company Shangpin China: In 2011, the group buying from joy to sorrow told many sexy stories to those of us who pay attention to the Internet.This year, Pinterest has become more and more popular. At the same time, many kinds of Pinterest websites have emerged. They realize an important role of the Internet - promotion and publicity through social sharing.Pinterest, like group buying, started as a profitable business.This is the same as that of offline salesmen, who focus on how to get people to come and how to get people to trade before leaving.Group buying and Pintereset have become the most powerful propagandists after e-commerce transactions such as B2B and B2C.Through promotion, they only get a very small commission, the same as the offline marketers who call the market every day.Why can they still make money in this way?The main reason is "large flow+precision".
High traffic is the biggest advantage of online marketing, or how to say Baidu NB?Baidu is the traffic window of many small and medium-sized websites, which is the most important resource for people studying SEO. Their use of Baidu search is more purposeful.How else to say Tencent is powerful?Tencent has the largest customer base of client products. These client software, such as QQ, are almost necessary for Chinese people to communicate online, which is the most powerful resource for online population and online time.How else to say Taobao is powerful?Taobao gathers buyers and sellers. People who come here have an obvious purpose - to buy or sell things. Even if they compare products, they also want to buy or sell better.Now Taobao, the amount of information is too large, his search is valuable, and his advertising is also valuable.Taobao sells more than 100 million yuan every day, which is so valuable.Taobao is so dedicated to e-commerce, the closest relationship between online and money.Baidu, Tencent and Taobao with huge traffic volume represent the three most important forms of the network: information, client and e-commerce.
When talking about Baidu and SEO above, it means that only accurate traffic can realize the transformation of output value.SEO uses the ranking rules of search engines to achieve accurate flow realization.Only accurate is the best. Only 10 people buy from your website when 10000 people come to your website, and 100 people buy from your website when 1000 people come to your website. What do you expect from these two situations?The answer should be clear at a glance.
Precision is the long-term development trend of online money making in the future, and will also become the basis of online money making.Do we see that the traffic of many websites is not very good?But their sales are very objective. How do they do it?Tan Yihui gives the following suggestions:
1. Learn the knowledge of human psychology.We see or feel that buying a thing or selling a product is not a completely rational business.If everyone is completely rational, it is estimated that many products cannot be sold.To sell products or services, we need to grasp the psychological state of customers. Only when the products or services and what you say to them are highly consistent with the psychological state of customers, can we easily sell products.In Tan Yihui's opinion, selling products is ultimately to sell one's trust, and consumers' consumption is also to trust you.
2. Learn the basic knowledge of marketing.A lot of marketing knowledge includes research, strategy and planning.This knowledge is conducive to our progress and our comprehensive grasp of products.
3. Learn basic accounting knowledge.The financial calculation involved in accounting knowledge, including cost income, various expense details and income sources, as well as how to avoid unnecessary expenditure and save tax expenditure under policy permission, is conducive to the development of online commerce.
5. Learn and practice interpersonal relationship maintenance.The Internet world is the same as the real world, and the relationship is very important.If you have a strong influence on the Internet, when you launch an activity, many people may respond.Internet PR once became an important means for many companies to make money, and there are still many people doing such things.
6. Learn network technology knowledge.This is an important or unimportant thing.In real life, basic computer knowledge, typing, copywriting, and the use of OFFICE and mapping tools can basically solve the task of website update and maintenance.However, generally speaking, the technology content of the network is relatively high, so we should continue to make progress in the network technology.
7. Learn skills in network operation and promotion.Now many people do SEO, which is a low cost promotion method. In fact, it is a kind of promotion, which is an aspect of marketing.Promotion, including forum promotion, blog promotion, classified information promotion, online advertising promotion, etc., takes various forms. The more you know, the more choices you have, and the more choices you have, the easier it is to do things.