How to optimize the homepage of the enterprise station_Shang ping China focuses on high quality website construction

Website production The company is looking for products in China: The importance of home page optimization is beyond doubt, not only because the home page has a high weight, but also because it is the facade of our entire website and the first page that users visit. Doing a good job of home page optimization can greatly improve the user experience.

Here are some ideas on how to optimize the homepage of Zhengzhou online promotion website

There are two aspects

1、 Customer perspective

1. Don't have too many advertisements on the home page

Advertising is one of the revenue sources of the website. It is understandable for webmasters to hang advertisements, but don't let too many advertisements on the home page. Too many advertisements will definitely affect the mood of customers, which makes people very disgusted and gives people a feeling of garbage sites. Therefore, we must pay attention to placing advertisements on the home page, and don't distract customers ((I visited a site before, but the good guy just opened the site, and it was full of advertisements, and it was hard to find the content in the site if I wanted to see it)

2. The homepage of the website should be simple and clear

Don't have too much content on the home page. The content on the home page of the website is too complex for customers to find what they want. By observing customers' behavior (visited pages), the home page should properly highlight key points and high-quality content.

3. Don't have too many colors on the website

Website colors should be matched reasonably. Generally, there should be no more than three website colors. Choose one main color, and then use other colors to match. Too many colors give people a confused feeling, and it is hard to distinguish between primary and secondary.

4. Site Map

The website map is a backup. If the customer can't find the information he needs, the website map is a good choice (there should be two kinds of website maps, one for spiders and one for customers)

5. Transpositional thinking

The home page is a website portal, which must be maintained and updated frequently to present some pages with large audience, high scarcity and high quality to the home page customers. If we don't say more about thinking about the customer's mind and behavior, we will not show our shame.

　　 2、 Search engine perspective

1. Homepage keyword distribution

The keywords on the home page should be distributed evenly and naturally. Do not deliberately add keywords to avoid the suspicion of keyword stacking. The H1 tag can be used appropriately to highlight keywords. Keyword density There are many statements on the Internet. You can refer to the suggestions of webmaster tools

2. Website title optimization

The title of a website is very important for a website. Search engines will give a good weight to this tag, so you must add keywords when writing the title of a website. There are two types of titles

One is keyword matching. For example, Zhengzhou seo Zhengzhou optimization keywords completely match Zhengzhou seo and Zhengzhou optimization, giving high weight to keywords, but the disadvantage is that there are few long tail words.

The other is to consider participles

Zhengzhou seo website optimization promotion learning network can be divided into many keywords, which is also a common one at present

When writing the title, be careful. If the length exceeds 38 Chinese characters, the content behind it will be ignored by Baidu, and the customer experience will be bad

3. Reasonable layout of columns

General sites are indispensable: the latest products, popular products, recommended content, the latest trends, etc., play the role of a driver. You can also arrange some special member activities, member displays, etc. In short, it must be orderly, focusing on good customer experience.

4. Website navigation optimization

Website navigation can not only guide customers to browse websites, improve customer experience, but also be beneficial to keyword ranking

It is better to use text links for navigation to facilitate spider crawling. Do not use Javascratch or Flash for navigation.

The keywords in the navigation should not conflict with the keywords on the home page. For example, my home page keywords are Zhengzhou seo. If I put another Zhengzhou seo column page on the navigation, it may lead to spider confusion

In addition, the navigation can be arranged with more than one keyword, and important keywords can be placed on the left as far as possible. The Chinese people's habit of looking at things is from left to right. Search engines are for customers. I think the words on the left give more weight than those on the right. (Personal opinion)

5. The deeper the website is, the more difficult it is to capture the deep content. If there is high-quality content, you can consider opening a section on the home page.
This article was published on Seo website optimization Company Shangpin China //ihucc.com/

How to optimize the homepage of a website

Date：2013-04-20 Source: Shangpin China Type: website encyclopedia
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