Beijing website constructionThe company pursues products in China: the website is at different stages, so the design of the landing box, especially the form of expression on the website, should be different naturally (ihucc.com).Most people like to refer to large websites, especially the mature website login design, that is, a simple prompt - login or free registration.
As shown in the figure, the following are the login designs of Sina, Sohu, Netease and Taobao Mall:
The reason why the design of the login box should be different in different stages of the website is that the initial purpose of a new website is to obtain users as much as possible. From the perspective of operation, the first thing the Operation Department should do is to attract people. However, if the login box is a simple prompt, it will increase the difficulty of users' browsing.When the difficulty of browsing increases, users will choose to leave.From my personal experience, the time to make this judgment is about 7 seconds. That is, if the user cannot find the login box or prompts the user to log in within 7 seconds after the person is pulled in, the possibility of user loss will increase;
The design of landing box at the early or middle stage of website development should be:
The development stage of website users should be: at the initial stage, a large number of users come in and choose whether they are interested or not according to the products provided by the website. In the process of being interested or not, they choose to leave or register;In the medium term, a group of loyal "stalwarts", that is, loyal users of the website, have precipitated among the registered users. However, in the medium term, it does not mean the success of operation or promotion, and its focus is still on obtaining users and maintaining existing customers;In the later period, the website has more loyal users and higher popularity. With the change and strengthening of the promotion strategy, new users show an automatic growth.
According to the development stage of website users, the personal summary is as follows. In the early and middle stages of the website, the design of the login box should be to present the login box directly on the web page. This presentation means to put the login box on the user's mouth, so that they can eat it at one mouth, rather than let the user look for it. In the late stage of the website development, in order to save space,The login box can be redesigned, that is, the login box of some mature or large websites can be placed in the upper left or right corner of the page head.
As shown in the figure:
The above opinions are for reference only. Of course, if you really want to achieve that simple prompt, it is not impossible. However, if you insist on using this method, you will have higher requirements for art design, especially in the color control of the entire web page design. This article was published by Beijing Website Construction Company Shangpin China//ihucc.com/