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Rules for use of anchor text links in SEO website optimization

Date：2013-04-27 Source: Shangpin China Type: website encyclopedia
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Beijing website construction Shangpin China (ihucc.com) SEO website optimization One of the reasons for the diagnosis and reduction of authority: the anchor text link is excessively used inside the website and the content of the link is irrelevant. Here, the author explains according to his own experience to help more friends.

Rules for use of anchor text links in SEO website optimization

       Note 1: The words of anchor text links should be diversified

For anchor text links in optimized websites, we try to use words related to core optimization keywords for links, such as the page introduced by seo. It is not possible to link to the page only by using SEO as the core keyword. Instead, we should use keywords such as "SEO technology" and "SEO concept" as anchor text links, This can prevent the website from being over handled by the search engine.

　　 Note 2: The anchor text link content should be related to the link page

In the analysis of the customer's website, there is a problem that the page linked by the keywords used by the website is not the content corresponding to the keywords at all. We mentioned the content relevance in the internal link layout process of the website. This relevance is the relationship between the anchor text link and this page. For example, the anchor text link of the website is "SEO", The linked page should be about the introduction of SEO, because for search engines and users, clicking your link is to understand the detailed description of the word. We can refer to the link of the encyclopedia system. Each link is a description of the word.

       Note 3: Remember to link anchor text to the home page

Of course, this problem also exists in our customer's website. Previously, this customer used intra site links to focus all keywords on the home page of the website. He wanted to increase the weight of the website through the advantages of intra site links to obtain the effect of keyword ranking. Now, the links in the website have been re modified. Here we suggest novice friends not to try easily.

　　 Note 4: Remember to add link links deliberately for anchor text links

When editing and optimizing website content, we often consider the density of keywords. The density should be controlled within what range is appropriate, and the location of website keywords should be good. For anchor text links in the site, we don't think we should deliberately add anchor text; For example, we deliberately add many keywords at the beginning and end of the article. The keywords displayed in the middle of the article are few or even none. We edit the content so that users cannot update the content simply for optimization.

　　 Note 5: Number of website content export links

After analysis and observation (see the links exported from the encyclopedia content), the number of links exported from the website page content is not much. However, it is recommended that the number of links exported from the page should be about 5 (about 500-800 words) when the content of the enterprise website is not too much. After all, the website content is not strong enough to build a strong network.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/


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