Website productionShangpin China (ihucc.com)SEO website optimizationOf.But many people, especially beginners, are not clear about the principle and mode of optimization, especially for Baidu.Although there are many easy to understand interpretations on the Internet, today we want to tell you the concept of website optimization in a more explicit way, that is, to analyze Baidu website optimization from the perspective of a customer.
1、 Titles and keywords are as important as the front door of a hotel
The website title and keywords are like the front door of a restaurant. If the front door of this restaurant says XXX Roast Fish Restaurant, then you know that this restaurant must be a grilled fish restaurant. When you eat well, next time someone asks you about the grilled fish restaurant, you may recommend it.But if you enter this XXX grilled fish restaurant to eat grilled fish, and the waiter tells you that this is a clothing store, then you will definitely not recommend this restaurant to your friends.
This is the case with website titles and keywords. If the website titles and keywords are not consistent with the theme of the website, Baidu may not include the website, or even if included, the weight will be very low.
2、 How to view Baidu ranking and bidding ranking
When we go to a restaurant to eat, we are very comfortable to make a comment on the restaurant, which is good, average, or very bad. When we recommend a place to eat to our friends, we will recommend the place that feels delicious to them.Baidu ranking is similar. Baidu will go to the website to grab content, give a rating, and then rank them. When others go to Baidu to search, they will be ranked according to this ranking.
Of course, if one day a hotel owner tells you that if you recommend a friend to have dinner, I will give you 100 yuan, then of course you will recommend this hotel first.This is Baidu's bidding ranking. Some websites spend money, then they will be ranked in the top by Baidu. As for whether the website is good or not, it is unknown.
3、 Good cooking is the ultimate means to attract customers -- pay attention to the writing of website articles
In the end, we go to a restaurant to eat not to look at the door, nor to see the menu. Our goal is to eat. A dish that is full of color, smell and taste can arouse our appetite, and we will also have a good impression of this restaurant.The same is true for websites. A good article can make Baidu have a good impression on your website and improve the weight of your website.So what is a good article?
1. It should be original or pseudo original. If you go to dinner and the waiter gives her the same dish from another restaurant, you will certainly not give her a good look. Baidu also has a strong appetite. He likes to eat special dishes.
2. The content should be rich. A good article needs about 1000~2000 words, which will be more popular with Baidu.
4、 Let others guide us - Outer Chain
The external chain is also very important for a website. Imagine that there is a very delicious restaurant, but you don't know. If no one has told you about this restaurant, it is doomed that you will not be able to eat the good food of this restaurant. In another case, if you know about this restaurant, but you can't find the way, then you need a good navigator.
The outer chain is like a navigator. It allows Baidu to capture the content of the website through the outer chain. Moreover, the outer chain is also a vote for you by other websites, which will increase the weight of your website.Of course, there are several points for attention in the construction of the external chain.
1. The higher the weight, the more valuable the external chain of the better website.
2. If the outer chain is unstable and fluctuates too much, it will affect the website weight.So we should steadily build the outer chain
3. It is easy to think that mass distribution of the external chain is a cheating behavior, so it is best to manually send the external chain
5、 Please set your menu - website link
When we enter the restaurant and start to eat, we must order food. If the waiter tells you there is no menu at this time, you can tell me what you want to eat. Of course, this will be very funny and funny. This may not happen in reality.But for a website, it is very likely that this will happen. When Baidu crawls our website, you have not set up a good internal chain, and Baidu has not had a good way to crawl your page. As a result, Baidu will have a bad impression on your website and think you have no content. This article was published by Beijing website production company Shangpin China//ihucc.com/