What is Negative SEO? How should websites be prevented_ Shang pin China focuses on high quality website construction

Many website operations SEO website optimization They all hope that they can Website production (www.sino web. net) has a positive effect, that is, using positive SEO. But you think that positive SEO is likely to become negative SEO. Why? How can we avoid it?

When it comes to Google's punishment, the negative SEO allowed by large websites is like a big cup. The larger the website, the greater the negative SEO allowed value. Similarly, the larger the website, the more positive the magnetic attraction effect of SEO. So for small websites, this is a very adverse situation.

Here we will mention a very important concept: "Will Google distinguish between Paid Link and Sponsor Link?". However, according to observation, Google usually does not see the effect of punishment for high traffic and well-known websites. "

For a small website or a new website, it is easy to fall into the empty content, too many page SEOs, artificial links And so on.

So big websites can withstand big storms just like big warships or aircraft carriers, while small websites are like small boats. If you don't pay attention, they can easily be destroyed.

However, will the search ranking of larger websites be easier to compare with excellent performance?

In fact, it is not. The above meaning is only for the impact of spam. Large websites must have a good structure to have excellent search rankings. If the structure is not good, it may not be able to have the benefits of large websites.

Therefore, for small websites, if a competitor attacks your website against Negative SEO, it is likely to have a great impact. Therefore, small websites must have a preventive plan to ensure search rankings.

The following is the direction suggested by the author:

(1) The risk of diversifying traffic means that social traffic must be introduced more actively. As for how to introduce social traffic, there is really no shortcut, only spending money or time to operate, and early operation can save more money in the future.

(2) Regularly monitor various SEO indicators, such as: backlink profile, search ranking, traffic, Pagerank wait. If there are any abnormalities in these indicators, you must understand them as soon as possible. For example, the rapid increase or decrease of backlinks, the disappearance of search rankings, the sudden decline of traffic, and the decline of Pagerank may be affected by Negative SEO.

(3) Gradually improve the quality of Google Quality Guide. Of course, every small website may have more or less projects that violate Google's quality guidelines, but they must be gradually improved.

(4) Keep an eye on how often Google crawls websites. The frequency of website crawling represents Google's attention to the website. If the return visit rate is suddenly reduced, it is a very terrible thing.

(5) Use semantic tags supported by search engines, and pay attention to improving the website architecture.

(6) Stable increase of website content. Small websites have less content, so it is easier to see differences than large websites by steadily increasing website content.

(7) Link creation must use broader and related keywords when anchor text. The so-called extensive and related keywords mean that you should not only lock the primary keywords, but also consider the secondary keywords and related keywords.
This article was published by Beijing website production company Shangpin China //ihucc.com/

What is Negative SEO? How should websites be prevented?

Date：2013-05-15 Source: Shangpin China Type: website encyclopedia
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