Beijing website constructionCompany Shangpin China(ihucc.com): In the current keyword distribution theorySEO website optimizationThe concept of "four words" proposed by teacher Fu Wei is explained in detail in Baidu Encyclopedia.The main operations are as follows:
1. The page title and link contain target keywords.The title is the most important position, so I don't need to say more.The keywords in the web link can also be realized for some current programs.
2. Keyword distribution in the meta element.With the current search engine technology, meta elements are becoming less and less important.Search engines have been able to identify what the main content of the website is and what it means.How does the search engine implement this technology?This is related to the third point.
3. Multiple keywords are distributed on the page.The density of 5-8% is proposed in the "Four Words" theory, and is emphasized by special tags, such as<strong><b><h>tags.Its role is to guide search engines to correctly identify the main content of the web page.
4. Anchor text link.Because it is the article page of the website, and external links are not displayed, we should make good use of the site links, and let the search engine identify the content of the article through the site anchor text keyword links.On the one hand, anchor text will bring about the judgment of article relevance, on the other hand, it is also a method to inject weight into the page.
The principle of "four" is very simple, but when it is really implemented, it is easy to be ignored by the webmaster.As a grassroots individual webmaster, although he can't cover everything, he has made great contributions to the website SEO by making good use of existing programs or paying more attention to several aspects in the process of original articles.
Next, I will talk about my specific understanding and operating experience in keyword distribution.
(1) How to carry keywords in web links.One is through transcoding. Baidu can recognize these codes and present them in Chinese characters in search results, which undoubtedly increases the distribution of keywords.Secondly, using Pinyin or English as the web url can be well implemented in WordPress. The author's website www.lanrenbanjia.com adopts the English url in this regard.
(2) Make the title repeat in the content of the article.This approach can effectively improve the keyword density, and it is very easy to implement in the program. Where does it appear?For example, the ending and the random position of the article are OK.It is suitable for collecting or pseudo original articles. This method can be used to strengthen keywords, and it is also suitable for the article pages with picture content.
(3) Record your long tail keywords.Many SEOs do not record the keywords they have done when they are working, and they often improvise.Such behavior is easy to cause repetition of keywords, thus dispersing the weight of the site, which is not conducive to the ranking of article pages.
(4) Don't be greedy for long tail keywords.Since it is an article page and a long tail keyword, you should not select more than 3 keywords to optimize. It is better to optimize only one keyword for each article.This is mainly reflected in the setting of the anchor text in the inner chain. If the same keyword is imported into multiple pages in the inner chain, it will not only disperse the weight, but also generate internal competition in the web page.
(5) Tips for submitting soft articles.Most of the time, we will take the articles on the website to other pages for submission, or reprint on the forum. Because it is our own operation, we don't need to collect them intact like robots.If article A mainly optimizes the keyword "seo", and the keyword density of the page is about 5%, then you can reduce the density of this keyword for article B, and delete a few.This can effectively protect original articles and your ranking.Otherwise, some news stations with high weight will surpass you even if they are reprinted. This article was published by Beijing Website Construction Company Shangpin China//ihucc.com/