How to make the search engine algorithm and website foundation match each other _Shang ping China focuses on high quality website construction

Website production The company Shangpin China (www.sino web. net): The ranking of websites in Baidu has become a headache for many webmasters. A few days ago, we exchanged several pieces of information about QQ groups on a website. Many webmasters' websites may rank in the 10th place today, and may be demoted to the 20th place tomorrow. Many webmasters' website rankings fluctuate frequently within the 10th place, It may fluctuate several times in a day. The author believes that the root cause of this phenomenon is that the website foundation does not conform to the search engine algorithm.

The unstable foundation of the website is a problem that many webmasters ignore. The foundation of the website includes unstable content, unstable optimization, unstable links, and unstable templates. From the information learned from the QQ group, all of them are new stations within six months, and the new station has a great feature: instability. Therefore, doing a good job in the foundation of the website is an important factor to make the website stable in Baidu ranking. Now, the author will talk about how to strengthen the foundation construction of the website.

First, unstable optimization causes unstable Baidu ranking

　　 SEO website optimization It is a means to improve the ranking of websites, but unstable optimization will cause a rebound in the ranking of websites. Through a chat with a webmaster, I got the following information: 1. The website's keywords are stacked too high, which is purely optimized for optimization; 2. The website content is done today and will be rested tomorrow. Such frequency can only cause Baidu to be unfriendly to the website. The webmaster should draw up a website building plan, set up a website development goal, make a website optimization plan, so that his website can be updated every day, so that the keywords of the website can be well handled, so that his website can exist in the search engine for a long time.

Second, unstable content causes unstable Baidu ranking

The content of many websites is lack of innovation. With the use of collection software becoming more and more frequent, the website content of many websites is now collected, and the article content of some websites is automatically produced through software. These articles have a great feature, that is, the articles are incoherent and the keywords are too repetitive, When the search engine spider crawls the website, it will cause distrust of the website, which will cause serious damage to the website over a long period of time. To do a good job in the content of the website, it is necessary to update the articles. The webmaster should use less collection software, improve more self originality and innovation, implement these articles, fundamentally save the demotion of the website, and ensure the orderly development of the website.

Third, unstable template causes unstable Baidu ranking

With the increase of free templates, many webmasters forget to sort out the templates when they use these free templates. When the website went online a few months later, they found that there was a problem with the template, so they changed the website template. But when they changed the template, did the webmaster think about such a problem: search engines are familiar with your website code, But you forcibly interrupt the website code, so that when the search engine spider comes to your website again to crawl, it will not form an inherent idea, so it will constitute an unstable behavior to the website ranking.

Fourth, unstable links cause unstable Baidu rankings

Website links include internal links and external links of the website. With the increase of website content and external links, the website has changed from several links established at the beginning to hundreds of links, which requires the webmaster to do a good job in stabilizing links, regularly clean up dead links of the website, and check the friendship links of the website, Checking the anchor text link of the website is something that the webmaster must do. The author suggests that the webmaster can clean up the dead links of the website once a week, check the friendship links and anchor text links of the website in three days, and immediately delete the links that have been K links and downgraded links, so as to maintain the stable ranking of the website.
This article was published by Beijing website production company Shangpin China //ihucc.com/

How to set off the search engine algorithm and website foundation

Date：2013-05-20 Source: Shangpin China Type: website encyclopedia
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