Judging content quality from readability, relevance and real-time _Shang ping China focuses on high quality website construction

Website production The company Shangpin China (www.sino web. net): Content is the focus of the website. One of the problems difficult to solve in website building is content, which determines how much a website can achieve. Without good content support in the early stage, even if there is no marketing idea, it can not be realized. Users' vision is clear, and good things will be quietly squeezed out without others' indoctrination. As a website, how to judge the quality of website content?

This is puzzling for many seoers. Most people believe that original articles are of high quality and must be good articles. Many seoers believe that original content search engines are quick to collect, so the quality is high; In fact, this is not the case. Search engines can really judge whether an article is original and how similar it is. The reason why your original article will be included is that it is a "scarce" resource of the Internet, but it does not mean that the quality of the article is high, because the evaluation of article quality is a comprehensive factor, assuming that the original content is irrelevant, Then it is meaningless to put it on your own website, and it has no value. Generally speaking, the quality of an article can be judged from three aspects: readability, relevance and real-time.

1、 Relevance of articles

The relevance of an article determines whether there is a "real need" for an article. Generally speaking, users who have a desire to buy will only have a strong interest in relevant products, and will not care about irrelevant things. Therefore, relevance is very important for a website. The websites of Taobao passenger stations have the habit of collecting original articles. The quality of those articles is very good, but they have nothing to do with their own websites. Therefore, Taobao passenger stations have died one after another. This is not that Baidu can kill Taobao customers, but Taobao customers have gone too far.

Baidu Google has also clearly launched an anti spam strategy, one of which is to point out that those irrelevant content should be punished accordingly. Now we must be careful when doing websites. It is not a good article with good readability, so we can rest easy. Content relevance is also an important point for website article quality.

2、 Real time of articles

Why Baidu grabs new things quickly and collects them quickly, but ignores old content (hard to collect), why a5 combines popular information and events to write articles that are easy to pass, which is the real-time problem of articles. The timeliness of articles is mainly reflected in the real-time of events, such as the mobile phone industry, which is relatively popular on the Internet recently, Baidu, 360 and NetEase all produce mobile phones. If they write similar articles, they are relatively new to the public and have a strong desire to read.

For some short message websites, the real-time nature of the articles is even more important. When the Children's Day is coming, they may now prepare to update the short messages related to the Children's Day in advance, because this is what users pay attention to and is also a favorite article of search engines.

When it comes to the timeliness of articles, I have to talk about the review of a5 soft articles. Many friends who write soft articles complain about why their articles always fail. The reason is that your content is not innovative. Today is SEO, tomorrow is SEO, the day after tomorrow is SEO, or Seo website optimization Both editors and users will be disgusted with this type of article.

3、 Readability of articles

The readability of the article determines whether a user will read the article carefully. Although the title party is very attractive now, as long as the content is unpopular, the user will close the page without mercy. It is also an original article of A5, and many articles are followed by many people; Some articles pay close attention to few people, some articles will have many favorable comments after reading, and some articles will leave a stamp after reading (this article is very poor), which is determined by the quality of the article.

It is simple to abandon readability and create an original article. An article created by using a pseudo original tool is enough to make it difficult for search engines to recognize, because the readability of the article is so poor that even people can't see its meaning, let alone search engines; Then, copy the QQ chat record, sort it out and write a title. It is also an original article, but its meaning is elusive.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/

Evaluate content quality from readability, relevance and real-time

Date：2013-05-22 Source: Shangpin China Type: website encyclopedia
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