Of course, there are many other aspects, such as friendship links. There are some webmaster friends who start to exchange friendship links before the website is included. This is also beneficial to the optimization and development of the website. In short, website optimization is based on good user experience, and the website users like is a good website.

More and more enterprises begin to attach importance to Website optimization , with the development of the Internet. More and more people begin to engage in website optimization work. However, when it comes to real work, many webmaster friends are not smooth sailing, often to many problems. Everyone is doing high-quality content and external links. Why do some keywords rank well, some rank poorly, some rank stably, and some rank badly. Today, the author mainly talks about several aspects of website optimization that should be paid attention to, hoping to help the majority of webmaster friends.

1. Website optimization should focus on basic knowledge

We all know the truth of website optimization, such as updating content and making external links. However, it is far from enough to just know these things. For example, are you ready for website maps, robot 404 pages, redirect pages, etc? When time comes, these aspects play an important role. If you do the same in other aspects, and Baidu's home page is in these ten positions, these details will ultimately determine the ranking of keywords. Therefore, website optimization should focus on basic theoretical knowledge, and it is best to work in every aspect. Of course, you should also know simple order and html tags

2. Website optimization depends on nature

There should always be such an idea to optimize websites. Don't optimize the website for the purpose of website optimization. The content should be natural, and the external chain should be natural. Don't be deliberately contrived. With the development of search engines, search engines are becoming more and more clever in deliberately adding keywords to articles and external chains. Search engines can easily judge them and take corresponding measures, either not include them or reduce the weight of the page, It is bad for the temporary development of website optimization.

3. There is no emptiness in the website content. Don't rush to promote

There was an inspection period, and we all know that Baidu was interested in the newly included pages. This page was released after the investigation period, so many webmaster friends started Baidu submission and external chain building before the content of the website was enriched or even perfected in order to include and release Baidu as soon as possible. In fact, this is very harmful. It is easy to understand that, like making friends, the first impression is very important. If the first impression is not good, The search engine will not give you a chance in the future. If the first impression is very bad, the search engine will directly treat it as a garbage dump, so you will lose more than you gain. Therefore, before promoting the website, you should consider this issue from the perspective of users, and whether the website content can satisfy you. If you are not satisfied with yourself, let alone the readers

4. Don't imitate website optimization too much

Seeing a change in competitors, many webmaster friends have such a habit. It should also be changed. It is OK to imitate appropriately, and do not imitate too much. For example, when you see that the competitors' keywords are well set and ranked, you start to modify the website title, website description, etc., and when you see that the website structure of others is different from yours, you think that others' Website Design When the structure is good, they start to modify the website structure. These too imitation are very harmful to the website optimization. The website optimization needs to be stable and excessive, and cannot be adjusted too frequently.

5 Website optimization requires high-quality content

As the search engine progresses from time to time, the requirements for high-quality content are becoming higher and higher for the assessment of content by search engines. There are pre evaluation and post certification. The pre evaluation is the uniqueness of the content, the originality of the content, the timeliness of the content, the origin of the content, the quality of the content, the combination of pictures and texts and other indicators. The post certification is that the search engine makes weight adjustment based on the behavior of the readers to the content, and compares the stay time of the readers, The search engine adjusts the weight of the article according to the reader's behavior, and then adjusts the ranking of keywords.

6. Transformation from quantity to quality

Search engines become more and more intelligent, with the development of search engines from time to time. From the number of machines in the past to the quality of intelligence now. No matter the content or the external chain, such search engines pay more attention to quality than quantity. Many websites have little content and few external chains, but the keyword ranking is very high, and Baidu has a very high weight. The reason why there are too many examples like this is that search engines pay more attention to quality than quantity.
This article was published by Beijing website production company Shangpin China //ihucc.com/