Website bounce rate of factors influencing ranking _Shang ping China focuses on high quality website construction

It needs to be discovered in practice. When Website production There are many methods for ranking optimization. If the ranking of a website has not risen for a long time, you should look at the bounce rate of the website. Reducing the bounce rate of the website may have the unexpected effect of improving the ranking.

High bounce rate, Baidu search engine SEO The explanation of bounce rate given in the optimization guide: the proportion of users who leave after only browsing one page. It usually means that the website is not attractive to users, or the connection between website contents is not close enough.

A high bounce rate usually means that the site entry page is not targeted for your visitors. The explanation of bounce rate given by Google Analytic Assistance Center: bounce rate refers to the number of visits to a single page or the percentage of visits that visitors leave the website from entering (target) page. You can use the bounce rate to measure access quality.

It can be seen that websites with high bounce rate may not be what users want to be unattractive to users. The explanation of bounce rate is given from two major search engines. The pertinence is not strong. What is the positive reflection? The page entered by the user is not highly relevant to the keywords entered by the user in the search engine. The user's departure tells the search engine that the keywords on this page should not be in such a good position. Baidu has never denied that the bounce rate affects the website weight and ranking, while Google has confirmed that the bounce rate is a reference factor for website rating.

Users will jump out of your website: the following situations.

1. The visitor clicked the Back button on the browser;

2. The visitor closed the browser

3. Visitors click on the advertisement

4. Visitors click to enter the external link on the website

5. Visitors use the search box on the browser

6. Visitors enter a new URL address on the browser and enter the new website

There are also many ways to reduce the bounce rate of websites:

Prevent users from directly closing windows due to impatient waiting. Increase the speed of website opening.

Users can easily close this page. If you use P+CSS layout, it provides a beautiful artistic interface and is compatible with all major browsers. Beautiful pages are annoying. Please test the compatibility of major browsers, or you may see some thrilling results in different browsers.

Don't use the keywords of game while the content of the page is food related. Many webmasters suffer from no content updates, providing content related to page keywords. Usually like to copy some other content to fill.

Prevent users from jumping to new website pages. This is a relatively necessary place to provide outbound connections and reduce outbound connections. It helps to improve the user experience, but only in a moderate amount.

The location is eye-catching, providing eye-catching popular related content. For example, the top news or pictures of general websites. The content is attractive and can always be clicked.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/

Website bounce rate of factors influencing ranking

Date：2013-06-19 Source: Shangpin China Type: website encyclopedia
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