Operation contents include: optimization inside the station, optimization outside the station, content, improvement, maintenance, feedback, fine-tuning and harvest
Most webmasters are familiar with the websiteSEOOptimization.However, there are all kinds of methods in SEO industryWebsite productionI don't understand SEO very well, and I think that as long as we do a good job of the website's external chain, we can get a good ranking. In fact, SEO is simple to say, but it is quite difficult to do. SEO needs to be staffed from different directions. Here are some of the optimization techniques sorted out. Here I wish everyone a better website.
1、 Website Diagnostics
1 Website history: domain name registration time, domain name expiration time, domain name registration authority, domain name registrar
2 Server data: IP server location, server stability, same IP website, DNS server
3 Website revision data: revision time, revision times, revision range
2、 Overall evaluation of the website
1 Domain name: short, easy to remember, meaningful, and can include keywords.
It is best to include keywords.2. Website name: distinctive, personalized, in line with positioning ideas.
3 The website logo is simple, clear, direct, and can include the website domain name.
Include target keywords and website names.4 Website slogan: fully reflect website functions.
Color should not be too much, 5 overall color: content oriented site.Pay attention to the integration of website colors.
3、 Analysis of current website search engine friendliness
1. Does the website structure have a good tree structure?
2. Have website links been static?
3 Are the main tags of each page of the website: title tag, keyword tag and description tag standardized?
Is it related to the subject?4. Whether the content of each page of the website is rich.
5 Are there clear target keywords and long tail keywords?
4、 Website business analysis
1. Website type: e-commerce, enterprise website, news release website, making friends, forum
Main business of the website selling service 2: selling products.
3. Target customer group of the website: age, occupation, familiarity with the Internet and other characteristics determine his use of the website.
4. Website use process: simple and well guided.
5、 Keyword analysis
1 List of common keywords and search volume of target customers
Including market share, product price characteristics, website competitiveness, etc. 2 competitor analysis of target keywords to be selected.
6、 Positioning target keywords
1 List of target keywords and search volume
2 With long tail keywords and search volume list
3 Long tail keyword distribution planning
7、 Ranking plan and maintenance guide (the following method depends on the specific situation)
Objectives to be achieved in 10-1 months and methods to be operated
Objectives to be achieved in 22-3 months and methods to be operated
Objectives to be achieved in 33-6 months and methods to be operated
Objectives to be achieved in 46 months and methods to be operated
8、 Speech on implementation of optimization scheme
Plan the operation content of the optimization scheme in detail.Time, operation content and completion.Specific to the day. This article was published by Beijing Website Construction Company Shangpin China//ihucc.com/