Talking about selecting keywords is the first step to success in SEO_Shang ping China focuses on high quality website construction

Finally, I would like to say one thing: most of the time, I have a good command of word selection, about how to select keywords. It was chosen by experience, so it was the same sentence, SEO Practice is a very important theory, which is still a theory after all. Only by putting theory into more practice, selecting many words, victories and failures, and gradually summarizing them, can you have a better grasp of how to select keywords. Choose a good keyword, will make you SEO victory more than half!

We all know that before doing SEO for a website, it is not strange to do SEO for keyword selection. How to give Website production A correct positioning, in a small way, is how to select keywords is a very important choice of keywords. Everyone knows that according to their website positioning, to select some pre selected keywords, and then check the Baidu index, check the size of keyword competition, and finally determine the keywords. Everyone knows this, but some details are often the problems that some SEO novices are prone to make. As a result, it was later discovered that the keyword selection was not in place, or it was completely wrong, which would have done a lot of useless work. What should we pay attention to when choosing keywords?

Not a target customer? For example, is the keyword very targeted? Orientation refers to those website visitors who search for your keywords. If you sell weight loss products, if your keywords are such words as weight loss drug rankings or the most effective weight loss drug, of course, they are very targeted. If you choose the fastest weight loss method, then the conversion rate must be very low because when people come to the website, they must want to know the method, not the product. Therefore, such a word is not a directional word. Even if the index is very high, even if you rank one day and many people come to your website, it may not be as high as a directional word.

Of course, we will refer to Baidu Index and Google Keyword Index. But the index can only be used as a reference for keyword selection. Don't be too optimistic to estimate. According to the estimation of general practical experience, for general keywords, if the index is 500, and if the index is relatively stable for a long period of time (for example, half a year to a year), then you can be in the top three of Baidu, and you can probably get about 200300 IP traffic. However, it is necessary to be more careful when the index is stable. In some cases, it is considered to be deliberately brushing words. The index shake curve of a word is very large, so it is very likely that the moisture content is very large. This should be noted

Based on my own ability, OK index and orientation, I have made a survey and have a look at the competition difficulty of this word. Learn and estimate for yourself. Have you mastered how to make this word in the top three of Baidu, and can insist on being in the top three for a long time. If you feel that you have no bottom in your heart and have no control at all, then you have two choices. One is to blog once, which is equal to playing a game with Baidu. Second, abandon the word and choose another word. How to judge the competition difficulty of a keyword? This should be started from several aspects. Due to the length is too long, we should write another article another day to talk about the difficulty of judgment. At the same time, we should also consider how many Baidu auctions (promotions) are done. If there are very, very many Baidu promotions on the first page, or even more than 10 on the left, we should consider whether other words can be used instead, because even if you naturally rank first, most of the traffic will be intercepted by the promotion website in front.

The divergence of thinking is also very important. For example, four choose keywords. If you sell drilling machines, when you select keywords, you can think of more words besides a category of keywords including drilling machines. Because please remember, what users really need is not a drill, but the hole drilled by the drill. Think about it. What words will people who need this hole use to search? For another example, if the person who searches for the word "clothing" wants to know or buy clothing, then search for a clothing brand. Is that the same person who is interested in clothing? So I hope that when you choose keywords, you should not always be limited to one range and cannot jump out of it. Sometimes, you can effectively avoid words with very fierce competition, and choose words with good index and low competition.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/

Talking about Choosing the Key Words Is the First Step of SEO Success

Date：2013-06-20 Source: Shangpin China Type: website encyclopedia
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