How to make your email marketing more effective _Shang ping China focuses on high quality website construction

Imagine a user opening an email in the morning and seeing seven or eight identical emails sent by the same person. Frequent email sending is the main reason for annoying users. Even if the content is good, it will be deleted directly and will also have a very bad impression of the product or service. Therefore, it is necessary to stick to the appropriate sending frequency. Large websites with more content can stick to sending emails once or twice a week, and small websites can send emails three to four times a month.

I Target user

Who do you want to email? There are usually two ways to get one is that users like you Website construction Product, which is the most important part of email marketing. By actively subscribing to your email, your account will be provided to you. The second way is to obtain a large number of accounts through purchase or search. You don't know who the target users are, so the quality of these accounts is not very high.

However, it is unrealistic in actual operation. It is the most ideal state to obtain the accurate email address of the target customer directly by obtaining as many real accounts as possible. Then send an email to him, and filter out high-quality email accounts by counting the number of returned letters and the delivery rate.

II. Email Content

1 Setting of unsubscribe function key

It can also be judged that he is not a target consumer. The unsubscribe function key can help me screen target consumers well. The most important thing about email content is to set an unsubscribe function key first. Since I don't know who I am sending my email to, I can't judge whether my product or service is suitable for him. The unsubscribe function allows him to choose whether to continue subscribing to my email.

2. Writing skills of title

Not only will users not be allowed to open the email, but the writing of the title and content requires great skill. If the title is not well written. Even go straight into his dustbin. Do not use special symbols or some words, such as free and delivery, in the writing of the title. These special symbols and sensitive keywords will be judged as spam by the system.

3. Content writing skills

Such email users will receive a lot every day, and the content must not be just a stiff introduction and a link. No one clicks on such a link to tell you a tip. The email can add some value, such as some popular knowledge or tips on products, which are often the most attractive things to target consumers.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/

How to make your email marketing more effective

Date：2013-06-21 Source: Shangpin China Type: website encyclopedia
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