A compendium of SEO terms we don't know _Shang pin China focuses on high quality website construction

Specification link

CanonicalURL refers to the link of a web page should conform to the norms and standards.

1. Anchor text

The keywords among them optimize the search engine SEO Very helpful.

2. The search engine marketing anchor text backlink refers to the clickable text on a page.

The full English name of search engine marketing SEM is SearchEngineMarket, which means the marketing of services and products through search engines. Search engine marketing is mainly divided into two types: SEO and PPC

3. Link Properties

Its purpose is to tell the search engine that he is not voting for the website that the link points to. When Googl recognizes the NoFollow attribute of these backlinks, it is a link attribute used by Nofollow webmasters. Basically, the contribution of these links will not be included in the algorithm of page rating and search results ranking

4. Backlink

Backlink refers to a hyperlink from another website to your website. It directly affects the PageRank of a page and the ranking of the page in search results.

5. Meta tag

It is mainly used to provide search engines with more information about your page content. The meta tag is located at the head of the HTML code, and the meta tag MetaTag is similar to the page title. Also, it is invisible to visitors with long eyes

6. Page level

It can be regarded as a trust or recommendation from page A to page B. Page Rank PageRankGoogl proposed to measure the importance of websites. If page A has a link to page B.

7. Link bait (bait chain)

The content used as bait is text content. Linkbait is a piece of content on a website or blog to attract backlinks as much as possible. Usually. But it can also be a video, a picture, a test or other popular content.

8. Search Results Page

The full English name of the search results page SERP is SearchEngineResultsPage. The traffic the website gets from this page depends on the ranking of your website in the search results

9. Chain workshop or chain workshop

It is a means to improve the page rating of each website of the group through mutual links. Linkfarm refers to many websites (usually large in number) that form a group similar to workshops or workshops in order to improve.

10. Link decoration

The administrator adds the Nofollow attribute to the link and modifies the link (LinkSculpt refers to that the website administrator sets the attribute of the backlinks of other websites on the website. For example, this can let the administrator decide to use his website to improve the page rating for a specific website, or not help a specific website to improve the page rating.

11. Blinding

Cloak refers to the use of code to make robots and real people see different content on the same page. Its purpose is to improve the page rating through keywords and to sell irrelevant things that search engines capture.

12. Page Title

The page title should be unique and include as many keywords as possible in the page content. When browsing a web page, you can see the title of a web page from the top of the browser. This is also the most important reference in Googl search algorithm. theoretically.

13. Robot protocol

It also restricts its access to specific folders and content, which is used to tell crawlers and spiders the directory structure information of the website. Or completely shut it out.

14. Search algorithm

And the age of the domain name. The Googl search algorithm is designed to find the most relevant website and page for each search request. This algorithm considers more than 200 factors (Google claims), including page level, title, meta tag and website content.

15. Sandbox

There is also a separate index sandbox. In addition to the index of all websites, Googl. There are newly discovered and included websites. When your website exists in the sandbox, it will not appear in the general search results. Only when Googl confirms that the website is legal will it be removed from the sandbox and entered into the index of all websites.

16. Copy Content

Or there are identical and extremely similar places. DuplicateContent (also called "pirated content") refers to a page that quotes a large section of core content inside or outside the site. Therefore, the website should prevent this from happening Website construction Be punished.

17. Keyword density

Divide the number of times a keyword is used by the total number of words on the page to achieve keyword density.

18. Web crawler or web spider

This is the first step of indexing. Aim To find new links and pages.

19. Keyword Stacking

The webmasters then cheat and cheat the search engine by using the manual accumulation of keywords. Early search algorithms attached great importance to keyword density.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/

A comprehensive list of SEO terms we do not know

Date：2013-06-22 Source: Shangpin China Type: website encyclopedia
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