Talking about the Feelings of Reading SEO Art _Shang ping China focuses on high quality website construction

The team decided to have a three-day rest for the Dragon Boat Festival. They bought a copy of "SEO Art" on Taobao a few days in advance, roughly flipped through it on the train home, ticked out several key parts, and then looked at the key parts again and again after returning home to carefully figure out. Now I would like to share with you the essence and key points that Wang Shifan thinks of himself. If you have any objection, please correct it.

1. Is navigation link useful when search engines judge or define website content?

Very important, but not enough to determine search engine judgment Website production Content of. 《 SEO "Navigation is usually not unique to a page, so it cannot help search engines judge unique content." In the words of Wang Shifan, navigation links are universal in many pages, so search engines are not considered when determining the content of a page.

2. From the perspective of SEO, how to define the meaning of SEO?

Wang Shifan thinks Baidu Encyclopedia's definition of SEO is too general. SEO should be defined from two aspects. On the one hand, SEO professionals should be targeted; On the other hand, from the perspective of SEO customers, it is oriented to SEO customer groups.

The book "SEO Art" defines SEO from the perspective of SEO profession: "SEO is the process of influencing the relevance and importance of query results." Seeing this sentence, Wang Shifan immediately felt the author's strength, and summarized the meaning that Wang Shifan wanted to express in one sentence, which is easy to understand.

3. In the link analysis mentioned in the Art of SEO, what are the important points?

The book highlights two points, which are worth learning and absorbing from SEO. First, the relevance of links. The inspiration to me from this point is that forums like webmasters and SEOs can only be used as simple keywords and tools to attract crawlers to crawl our website, and the role of promoting website ranking is getting smaller and smaller. Second, the universality of anchor text. If there are ten thousand anchor texts, the ranking of the website will definitely go wrong.

4. How to deal with keyword tags and description tags?

Wang Shifan believes that many SEO workers in China will write the three labels one by one. In fact, the status of the three labels has changed over time. The keywords we spent time researching only need to be added to the website title, not on the keyword tag, because the status of the keyword tag is gradually diluted by search engines.

As for the description tag, it has little effect on the search engine, but it has another function. It can get some clicks from the search results list, so it is relatively valuable.

5. What factors mentioned in the book will directly affect the ranking results?

Crawlers cannot access the website, and the website space is not sufficient. Wang Shifan has a suggestion on this point. He will not buy space from small service providers on Taobao. There are a lot of duplicate pages on the website. This reminds our SEO staff of two points: first, we should learn to design our own website templates, and we should not always use the bad templates used online. Secondly, the content of the website must be original and high-quality articles. The friend chain of the website should not be too much rubbish, power reduction and low-quality websites. One or two can appear, but not too many. It is annoying for search engines to participate in the activity of selling links.

6. Have you really understood the use of Google sandbox?

Sandbox is a filter, which mainly limits the speed of PR value (or website ranking) of new domain names. Sandboxes are very useful for filtering junk websites. The persistence of garbage stations is a major feature. The webmasters of these websites hope to get rankings as soon as possible for profit, but they can't wait that long after entering the sandbox. Many garbage stations are filtered out before gaining benefits.

7. In the eyes of top SEO personnel, what factors are related to the ranking of keywords?

The author of SEO Art has surveyed some top SEO personnel, who believe that the following factors affect the ranking of websites by search engines. First, the title tag must have target keywords, and the higher the priority, the higher the weight. Second, when making the outer chain, try to take the anchor text as the first choice. Third, the integration quality of the website outer chain means the total score of the quality and quantity of the website outer chain. Fourth, the age of the website. It is the age of the website, not the age of the domain name. Fifth, the structural perfection of the website's internal chain. Because internal links can tell search engines which content is most important inside the website, and internal links can link the content of the website together, because the relevance of content is built through internal links. Sixth, the relevance of the website outside the chain. As already mentioned, I will not repeat. Seventh, the link of the website in the relevant theme community. Eighth, in the content of the website, you need to learn how to layout the keywords of the website. Ninth, the high quality requirements of the website's external chain. Need to see the authority of the website's external source.

On the Reading of SEO Art

Date：2013-06-26 Source: Shangpin China Type: website encyclopedia
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