404 pages should not be ignored for website SEO_Shang pin China focuses on high quality website construction

The reason why I wrote this article about 404 pages is that a major website of the company was accidentally cancelled some time ago because of 404 pages, which led to the ranking of all core keywords of the website falling below 100. Once found, it was immediately set up. The next day, the keyword ranking returned to the original status, and it was proved again that 404 pages face the website SEO It cannot be ignored.

Now I will give a thorough explanation of page 404. The concept of 404 page: when you open a website, the internal page does not exist, and the prompt page does not exist or the connection is wrong, the page can access other pages of the website, which is called 404 page. Its main function is to guide users to visit other parts of the website on those links that cannot be opened, rather than let users directly close the window, which is helpful to increase the user experience. At the same time, it is also good for search engines, which can let spiders climb deeper into the website. Do not stop fetching due to page errors! What should be noticed about 404 pages: some webmasters like to be smart and set those pages to return 200 status codes when they don't exist, so that they can let the search engine know that this page is normal. In fact, it's totally wrong. These pages are all the same content. The search engine is very shy about those multiple urls with a lot of repeated content. For the consequences, I think you also understand! No need for me to say more.

The exception is that some websites design 404 pages as countdown, and then automatically return to the home page when the time is up. This is the same as above, and it will also make the search engine misjudge, and eventually will be misjudged as duplicate content. The consequences are serious, which can lead to websites only including the inside pages, not the home page! 404 page design: There are all kinds of 404 pages on the Internet. As an SEO staff, what kind of 404 page should be designed to meet the requirements of SEO? In fact, it is enough to grasp the important ones.

1.404 page is the same as other article pages, maintaining the same template, style, logo, etc. to let users know that they are still on the website;

2. You can also add some that can lead to Website production Links in other places, such as internal navigation, home page, website map, can also add a "you may also be interested in" link bait; Take these three points into consideration, and then design 404 pages for your own website, which is much simpler. It doesn't matter that the website has a good user experience, and it can also conform to the search engine! I remember that the 404 page of a website design I visited was very personalized. Why? It is because he added a small online game to the 404 page, so that when the page visited by users does not exist, they can stay on the page and have a deep impression on the website. To a large extent, users will continue to visit other pages on the website. I think his design is very good! Finally, I would like to say that although 404 pages belong to a detail part of website structure optimization, as long as we have a thorough understanding of these details, I believe there is no problem with SEO diagnosis of general websites.

3.404 page should clearly and conspicuously prompt that the requested information content does not exist or has been deleted or transferred to a new address, so that the user can know.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/

404 pages should not be ignored for website SEO

Date：2013-06-27 Source: Shangpin China Type: website encyclopedia
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