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According to the current development level and speed of corporate blog, it can be determined that corporate blog will continue to grow at a high speed in the period of economic stability and without the impact of major events in the internal and external environment. But beyond the period of rapid growth, it will enter a more stable and gentle period of mature development.

The daily growth of registered users in the first two months since the launch of the enterprise blog is collected as data. Select 7 points and use Matlab to draw a growth trend curve of registered users of the enterprise blog network (see Figure 6-13), which can more intuitively see the growth of the number of registered users of the enterprise blog network.

(2) The coverage of registered enterprises will continue to expand to all fields of various industries. With the rapid and continuous growth of the number of enterprise blog registrations and the continuous improvement of the popularity of enterprise blogs, more enterprises will apply to register their own enterprise blogs, and the registered enterprises will cover all fields of various industries.

(3) The use of enterprise blogs will be further deepened and the content will be more abundant. At present, the use of enterprise blog users is still relatively shallow. With the increase of their practice, their mastery and proficiency of enterprise blog functions will be further deepened. On the basis of their ease of use, the internal layout, settings and content of enterprise blog will also be increasingly enriched.

(4) Enterprises developing their own blog system will become the mainstream of development. As the domestic enterprise blog has just developed, we still need to learn from the practical experience of foreign blogs in many aspects, especially the blog system developed by the influential enterprises themselves and the free enterprise blog space provided by the hosting company. From the perspective of the development history of foreign enterprise blogs, there are currently two main forms of enterprise blogs. One is the free enterprise blog space provided by the blog hosting provider. This blog hosting service is provided for all enterprises or businessmen. The technology department of the hosting website is responsible for the technical maintenance and function development of the blog; A few hosting websites also provide charging and hosting services with more comprehensive functions, better security and stability. The other is a blog system developed and maintained by the enterprise's own technology department. It faces all employees inside the enterprise, and some of the content of the enterprise's blog faces outside the enterprise, such as customers, suppliers, etc. Compared with the hosting blog, this blog is more in line with the needs of the enterprise's own development, has a more obvious temperament of the enterprise's own culture, and is specially tailored for enterprises.

In the development of foreign enterprise blogs, the two ways are parallel and have their own advantages. However, the blog system developed by the enterprise itself has better confidentiality and pertinence for the purpose of communication, communication and daily business processing between employees within the enterprise. Employees can more open to each other and share existing resources and knowledge. This way of enterprise blog has higher effectiveness. It is expected that with the maturity of enterprise blog and its ability to bring benefits to enterprises being recognized, more enterprises will try to develop a set of enterprise blog system suitable for themselves.

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Possible trend of blog development

Date：2015-07-11 Source: Shangpin China Type: website encyclopedia
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