(1) Main picture of news home page As the main picture on the news home page, such news photos are often placed inWebsite productionThe position that is eye-catching, prominent and can be noticed at the first sight is mainly used to adjust and beautify the visual effect of the layout.Generally, the top of the whole page is displayed when a webpage is opened, so it is consistent with people's visual habits to put pictures on the top of the page. Photos in this position may not be the front page headlines of the news, but may also be other important news. Now many domestic media websites generally place news maps on the front screen of the home page,Compared with words, it has a great impact.This is true of important media websites such as Xinhuanet, Zhonghuanet and People's Daily Online.Some domestic business portals, such as Sina and Sohu, also have news photos on their home screens of news channels.
This kind of picture use does not match the picture with the front page headlines. In actual work, it is not necessary to use the front page pictures with the front page headlines. The network editor can select some more suitable news photos according to the needs of page beauty and visual effects, which can improve the visual effect and aesthetic degree of the web page on the one hand,It can also serve as a reminder of the news content, and can directly guide readers to read news reports related to pictures through links to news pictures.Generally, the format of the home page is basically fixed before the website is revised, so it is the daily work of editors to select appropriate news photos of the home page.Editors should make flexible choices based on actual needs and considering the visual effects of the web page.
(2) Picture of headlines The pictures with pictures on the homepage of the headline news have a direct relationship with the headline text news. The pictures are fully matched with the text news reports. The use of pictures increases the vividness, authenticity and impact of the news reports, giving readers a more intuitive impression.For example, on the homepage of Sina.com, the headline news is "European probe successfully hit the moon", next to which is a photo of a probe with the moon as the background, and the same text description is used.In this case, news photos appear as a form of auxiliary elements, which can form a visual strength with text news, giving readers a stronger visual impact and attraction. The use mode of this kind of photos is similar to the matching of pictures and words on the front page of a newspaper.
(3) Titles of news columns The third type is the news picture, as the title picture of the news column, which plays the role of both rendering the layout and prompting the news content.The use of this type of news photos can generally be divided into two forms. One is that each news column is equipped with a flagship news photo. Its main role is to enrich the layout elements, adjust the visual experience of readers, and also serve as a reminder of the content of the column. The size of this picture is relatively moderate;The other is the photo as a column image, which is usually used on the homepage of a website or news home page. They are relatively small and are often called "stamp images". The main function of this image is to prompt and beautify. Although this "stamp image" is very small, readers can click on the image to zoom in.More and more websites now use news photos and "stamp photos" together.