The so-called CI (CorpCreate Identity) means unifying the corporate image through vision. An outstanding website, like an entity company, needs overall image packaging and design. Accurate and creative Cl design Website production The publicity and promotion of is more effective than half the effort. The specific methods are as follows.
1、 Design the logo of the website
Just like a trademark, a logo is a concentrated reflection of the characteristics and connotation of a user's site. When you see a logo, you can associate it with a site. The design creativity of the logo comes from the name and content of the website.
(1) The website has representative characters, animals, flowers and plants, which can be used as the blueprint for design, cartoon and artistic, such as Disney's Milaoyi, Sohu's cartoon fox, etc. (2) If the website is professional, it can be marked by representative items of its own specialty. For example, the copper plate logo of Bank of China, the steering wheel logo of Mercedes Benz, etc. (3) The most common and simplest way is to use the English name of your website as a logo. It is easy to make your own logo by using different fonts, letter deformation and letter combination.
2、 Standard colors for designing websites
The first impression of the website comes from the visual impact. It is an important step to determine the standard color of the website. Different color combinations produce different effects and may affect the mood of visitors. A practical example shows that IBM's dark blue, KFC's red stripe, and the red, blue, yellow and green blocks on the Windows logo make people feel very appropriate and harmonious. "Standard color" refers to the color that can reflect the image and extend the connotation of the website. Generally speaking, a website has no more than three standard colors. Too much is dazzling. As for other colors, they can also be used as decorations and foils, and can never dominate the competition. The commonly used standard colors of web pages are: blue, yellow/orange, black/gray/white. Pay attention to the reasonable collocation of colors.
3、 Design standard fonts for websites
Like standard colors, standard fonts refer to unique fonts used for signs, titles, and main menus. The default font for general web pages is Song typeface. In order to reflect the "distinctive" and unique style of the site, you can choose some special fonts as needed. For example, in order to reflect the professional, you can use rough imitation Song typeface, in order to reflect the exquisite design, you can use advertising typeface, in order to reflect the amiability, you can use handwriting, and so on.
4、 Design the slogan of the website
The slogan of the website can also be said to be the spirit and goal of the website. It is highly summarized in one sentence or even one word, similar to the advertising language in real life. For example, Maxwell's "sharing good things with good friends", Intel's "giving you a surging heart" and so on.
