Human vision is most sensitive to color. If the color of the home page is handled well, it will make the home page more beautiful and get twice the result with half the effort. The general application principle of color is "overall coordination and local contrast". Specifically, the overall color effect of the home page should be harmonious, and some local and small areas can use some strong color contrast. In terms of color application, it can be reported Website Design Different main colors and colors are also symbolic for the needs of homepage content. For example, tender green, emerald green, golden yellow and grayish brown can respectively represent spring, summer, autumn and winter. Secondly, there are occupational logo colors, such as olive green of military bitterness, white of medical care, etc. Color also has obvious psychological feelings, such as the feeling of cold and warm, and the effect of advancing and retreating. In addition, color also has nationality. Due to the influence of environment, culture, tradition and other factors, there are also great differences in color preferences among different nationalities. The full use of color characteristics can make the homepage have profound artistic connotation, thus improving the cultural taste of the homepage.
Here are some common color schemes.
1. Warm tone
That is, the combination of red, orange, yellow, brown and other colors. The use of this hue can make the homepage show a warm, warm and enthusiastic atmosphere.
2. Cold tint
That is, the combination of cyan, green, purple and other colors. The use of this hue can make the home page present a quiet, cool and elegant atmosphere
3. Contrast tone
Namely, the colors with completely opposite chromaticity are collocated in the same space. For example, red and green, yellow and purple, orange and blue, etc. This color combination can produce a strong visual effect, giving people a bright, bright and festive feeling. Of course, if the contrast tone is not good, it will be counterproductive and produce vulgar and dazzling adverse effects. At this time, we need to master the important principle of "human harmony, small contrast", that is, the overall color should be unified and harmonious, and local areas can have some small strong contrast.
Finally, you also need to consider the background color (background color) of the home page. If the background color is deep, the text color should be light. Use a dark background to set off light colored content (text or pictures). If the background color is light, the text color should be deep. Use a light background to set off dark colored content (text or pictures). This change in depth is called "brightness change" in chromatics. Of course, the brightness of the color should not change too much, otherwise the brightness contrast on the screen is too strong, which will also make the audience's eyes unbearable.
