Personalized website marketing is to use the interactive characteristics of the Internet, and online enterprises provide "tailored" advertising information for customers' personalized needs. Therefore, this method is also called "One on One Marketing". At present, many websites are exploring how to personalize the advertising information they provide by relying on their customer information. In this way, the website can be closer to the target market. If the advertising is successful, the "tailor to suit" advertising can reduce the impact of other uninterested information on the target customers. The advertising effect is more in line with the needs of personalization.
To achieve this, the first thing is how to understand and master the customer's personalized information. Some software tools, such as Internet Profiles I/Code, can help website marketers collect customer information. The program allows online customers to fill in online forms and take the contents filled in as a necessary procedure for online registration using the website. However, in practice, customers may find it too cumbersome to provide personal information. Therefore, some websites also offer some preferential rewards to customers who register online, such as online purchase discounts, entering more valuable information fields, or award-winning online registration. The personalized information collected by the automatic program can be the type of user's browser, the computer's operating platform and the domain name of the user's Internet access. Experienced Website Design Based on this information, we can optimize the provision of services to customers.
For example, there is a company on the Internet that specializes in providing stock trend charts. If the customer's browser supports Java, the stock chart will be automatically displayed on its browser; If the client browser does not support Java, the website will automatically enable the graphic compatibility tool to display the stock chart. This personalized service takes into account the actual situation of individual users, and will not be excluded from the service because the programs used by customers are different from those supported by the website.
Broadvision, an American company, specializes in the development of personalized information collection software for customers. Its product name is "One to One". The software can automatically select consumer groups with characteristics in a certain background range, and only let these target customers receive various promotional materials, such as coupons. The software requires customers to register personal information in order to collect customer personalized information. "One to one" software is very suitable for online shopping centers. It can be connected with the website's background database and business operation system, such as order input, product management, transportation services, etc. Because it has personal background information, customers can buy "a basket" of different goods in various stores in a transaction. Although it takes some investment to buy the above software, e-commerce websites may be worth it if you try. At present, some search engines are actively exploring to provide users with personalized content in order to put advertisements to target customers. InfoS eek plans to implement a program design to record the purchase behavior of customers using credit cards in search engines. This will help the search engine to provide customers with personalized search services. Lycos also plans to implement a similar program design so that search customers can see the advertising information most relevant to their needs. Other search websites are also doing related work. No matter which method is used, personalized intelligent marketing is a major development trend of online commerce.
