Humor and innovation can enhance the humanization of web pages, but virtual websites can do much more than that. Real interactive technology can turn a website into a potential groupware platform. Enterprises carrying out e-commerce can take advantage of it to effectively create online virtual communities.
Virtual forums such as online chat groups and discussion groups can also turn the website into a place not only for querying product specifications. The establishment of virtual forum can launch various discussions on products among product users, product users and product development managers. Online marketers can also use this to collect market information and formulate effective marketing plans. Some websites publish consumer feedback directly on the Internet. Consumers must visit the website to see their own works online and show them to their relatives and friends. For example, Amazon CORN is to put the feedback of readers' book reviews on the Internet at any time. As long as the book is queried, you can see the online readers' book reviews. The key to the success of building a virtual community is to understand the needs of the target market and grasp the information characteristics to meet the market needs. Website Design We should closely focus on the information needs of visitors, rather than the marketing materials on hand. Providing high-quality information can promote online sales activities. For example, websites related to health products can set up a column of "doctor's answers", and websites selling lawn mowers may provide information on how to maintain lawns.
If a company has established a professional and authoritative website that provides useful information on a certain topic, it may occupy the entire online market. For example, Cdnow has become a very professional source of information for music and movies. GolfWeb contains all the information about playing golf. These websites started early and took the lead.
