1、 Network finance has changed the structure and operation mode of traditional financial institutions
(1) Internet finance has changed business institutions. Website construction The emergence of online finance has redefined the relationship between financial institutions and customers. Because the Internet is an open system, customers can join the network at any time and become a member of network finance, which naturally changes the original structure of counter transaction business; At the same time, financial institutions no longer need a large number of branches, and business institutions have been replaced by the illusory network world and computers; There is no longer any difference in the size of financial institutions. Financial institutions are everywhere and everywhere. 
(2) Network finance has changed the operation mode. The emergence of online finance has also changed the restrictions on service time and operation mode of traditional financial institutions, which can provide services for customers every moment. As long as you have a PC, Modem, ordinary telephone line or portable computer, mobile phone, you will easily handle various businesses and obtain any information you need. Internet finance is virtual, not limited by time and space, and can provide all-weather, all-round real-time services. It is called "AAA finance" (that is, it can provide services to customers at any time, anywhere, in any way). It integrates terminal and server data processing. It can not only handle a variety of traditional financial businesses such as trading, credit, investment, insurance, and wealth management at the same time, but also continuously increase new financial services, especially providing one-on-one personalized and differentiated services to customers.
2、 Internet finance greatly reduces transaction costs
(1) Network financial business processing mode is more advanced. In the process of integrating traditional financial business with network information technology, network technology can improve and strengthen the integrated management of logistics, capital flow and information flow in the financial industry, that is, improve the efficiency of internal organizations in acquiring and processing information through internal regulatory management; Improve the efficiency of financial enterprises in obtaining external information through external scale control. Therefore, Golden Touch enterprises can reduce the cost of decision-making and product design, and shorten the distance with consumers.
(2) Abundant information resources reduce costs. The information of the financial industry is not only an important resource to create value for customers, but also an important resource for their own profits. With the increasingly sound management of social public networks and database systems, such as the Internet, in the fields of market promotion, market research, customer tracking, special business services and asset management. The network finance will increasingly show the cost advantage that the traditional financial industry cannot match.
(3) In kind and other investments decreased significantly. Different from traditional financial institutions, online financial institutions do not need to build huge office space, employ many business staff, and set up scattered branches. This greatly reduces the cost of physical investment, and reduces the huge operating expenses and administrative expenses. It is understood that in the United States, the start-up cost of online banks is only 1/12 of that of traditional banks. The cost of traditional banks generally accounts for 60% of the income, while the proportion of online banks is only 15-20%. According to the data of the U.S. Department of Commerce in April 1998, the unit cost of each banking business handled by traditional banks at their outlets is $1.07, while that of online banks is only $0.01, less than 1% of that of traditional banks.
