After the integration and trial operation of online insurance technology platform and application platform, it is necessary to promote the online insurance marketing home page and start to provide online sales orders and online insurance services. If you want to stand out from multiple insurance company websites, the following points should be noted by businesses. (1) The overall level of the website is leading. The information disclosure on the insurance business homepage must be substantial, innovative and innovative. At the same time, the company's homepage should be promoted through various media. When visitors visit the company's homepage, they will be Website Design The rich connotation of the home page of the insurance business in particular is deeply attracted. The development of "attention economy" in order to tap the quasi customer base and promote the generation of online insurance business not only realizes the e-commerce of insurance companies, but also has an advantage in the competitive market.
(2) Normative behavior is essential. Due to the human factors and profound and complex background and interest relationship between insurance parties, it is difficult to support online insurance only by relying on online operation. How to prohibit and punish insurance fraud using e-commerce, how to achieve online underwriting and online claims settlement and payment, etc., still has a long way to go in China, which requires both technology, capital, management The support of talents and other aspects also needs the constant strengthening of social morality and legal consciousness. Obviously, in order to speed up the establishment and improvement of online insurance business, we must solve many factors that currently restrict the development of this business as soon as possible, such as full, effective and timely information disclosure between the insurance parties; Rationalize the legal effect of information flow, online security, customer privacy protection and online transactions in the entire supply chain; Provide personalized services for customers and establish web pages for customers. The insurance industry must adapt to the development requirements of modern information technology, carefully study the application of e-commerce in insurance business, and improve the service quality to a new level.
(3) Strictly control costs. Not only the insurance industry, but also other industries are facing the same dilemma. The difficulties encountered by online insurance companies are very similar to financial service companies. Financial service companies also have gains and losses in customer service and online profits. These two types of companies can be said to be brothers in disguise. The banking industry also has a long way to go before providing full online services. In order to survive, pure online banking also has to "burn" a large amount of money first. For example, the US E-insurance network insurance company "burned" nearly 35 million dollars in more than half a year, but the performance has made little progress, which is a dilemma.
(4) The marketing method is superior to others. Closely combine network marketing and customer service. Insurance companies should organize special manpower and material resources to cooperate with online marketing activities, respond to online customer visits and consultations in a timely manner, and do a good job in marketing services. At the same time, we should pay close attention to the changes of online customers' needs, messages, opinions and visits, and timely analyze and adjust online marketing strategies. Insurance companies use computer networks to integrate it with customers and marketing channels all over the world, and directly complete the business process from underwriting to claims verification online.
