With the development of science and technology, people's lives are increasingly inseparable from the Internet, such as Website production , online securities, online shopping, etc. The following is mainly about online securities. Because the online securities business in the United States is the most mature and has become a worldwide industry norm, the online securities business in other countries mostly refers to the business model of the United States, so the business model of online securities in the United States is relatively representative. Next, we will discuss the classification of online securities trading modes with reference to the development of online securities in the United States.
According to the opinion expressed by Morgan Stanley in his report on Internet and financial services in August 1999, online securities business can be divided into several categories: the first category is financial portal. It provides a package of comprehensive financial services, with a high degree of cohesion; With brokerage services, bill payment and prompt, product breadth and other basic business characteristics, it is the starting point and hub for customers to enter the market to manage their assets and liabilities, and may eventually develop into a financial supermarket. Financial portal is the most successful business so far, so it has also become the mouthpiece for the development of online financial service institutions. Charles Schwab, the most successful online securities business, has adopted this business model. Their basic business is brokerage business or bill payment and prompt, providing investors with a package of financial services such as securities information inquiry, securities trading platform, security, checking account balance, online payment, retirement plan, purchase of various insurances, obtaining loans or credit cards, personal financial services, etc.
The second type is integrators. In addition, the advantages of online trading also promote the development of online securities trading. Online trading has the advantages that the previous trading methods have not: first, the cost is low, and the investment and labor costs of online trading of securities companies are much lower than the costs required to set up a business department; Second, it has strong timeliness, and can obtain the latest information from the Internet and make investment; Third, there is a large degree of freedom. Online trading is not limited by time and place, and the market can be obtained and traded anytime and anywhere; Fourth, the ability to process information is strong, online transactions provide a huge database and fast information processing; Fifth, the marketing effect is large. Online transactions are conducted in the form of human-computer dialogue, which is convenient for online commodity marketing and achieves the maximum effect of one-on-one. Because online trading has so many advantages, investors quickly accepted and liked this way. Integrators integrate financial services with product and price information of one or two sub industries, become intermediaries of the sub industry, and maintain competitiveness by product depth. They integrate the product and price information of one or two sub industries in the financial services industry, and make objective comparisons of specific products. They also provide relevant education and training contents, detailed quotation of products, real-time application functions and implementation transactions. The services provided by the integrators are suitable for customers who buy bulk commodities, but not suitable for online securities business dominated by retail.
The third category is professional providers. It has the best potential products, and provides certain types of professional products to financial portals, integrators or consumers, with high-quality, low-cost, personalized products as its business characteristics. Professional providers have the best potential products and will become the main supplier companies of financial portals and integrators. This model is suitable for industries such as insurance, mortgage and credit card.
