China's e-commerce began in 1997, when large-scale e-commerce projects such as China Commodity Order System (CGOS), China Commodity Exchange Center (CCEC), and the virtual "Canton Fair" were launched successively, opening the prelude to China's e-commerce. The launching of the "Capital E-Commerce Project" in 1998 and the emergence of the "8848 Online Supermarket" in 1999 marked the beginning of China's e-commerce into a period of comprehensive development. At present, China has Website Design The company has designed 40000 commercial websites, including more than 700 online stores, and launched a large number of e-commerce projects. In 2000, China's e-commerce transaction volume reached 40 million US dollars, and is expected to reach 3.8 billion US dollars in 2003. Its development potential is conceivable. The development of e-commerce in China benefits from the following aspects.
(1) Strong government support and continuous improvement of business environment
The Chinese government is comprehensively, actively and steadily promoting the development of e-commerce in China. Since 1998, the government has significantly increased its support and coordination for e-commerce, and has successively introduced the overall strategy, development plan, technical system and relevant laws, so that e-commerce has a more standardized and orderly application and development environment.
(2) Solved the bottleneck problem restricting the development of e-commerce
The important links of e-commerce, such as online payment, logistics distribution and commercial credit, once became the bottleneck restricting the development of e-commerce in China. However, since 1999, the problem of online payment has been well solved due to the participation of China's commercial banks. For example, the Bank of China launched the "online payment uplink", which is a service product for online payment based on the Great Wall electronic debit card and Great Wall International credit card of the Bank of China and in line with the Secure Electronic Transaction (SET) standard. Enterprises and merchants can use it to realize online payment safely and quickly. Logistics distribution has been well solved because China Post, which has the largest delivery network in China, joined in.
(3) Diversified e-commerce application modes
Today's e-commerce models have become increasingly diversified, from the original BtoC (Business to Customer), BtoB and other models to the current 77 e-commerce models, including online marketing consulting, online finance, online auction, information integration, electronic payment, life services, recruitment services, etc., which have penetrated into various fields of social and economic life, Almost any kind of economic life can be carried out with the help of the network.
(4) Integration of domestic and foreign capital, technology and talents
Foreign venture investors are very optimistic about China's e-commerce field and continue to bypass government regulation in various forms into China's e-commerce field. At the same time, Chinese e-commerce enterprises also take the initiative to go overseas for listing financing, and two-way financing has brought a lot of funds to the development of e-commerce in China. In many e-commerce enterprises, the number of foreign or overseas background technical and senior management talents has increased significantly. Overseas e-commerce enterprise talents have also entered Chinese enterprises. The combination of internal and external advantages makes e-commerce move forward on a better track.
