The value evaluation index system of network companies is divided into internal and external levels: external factors and internal factors. The external factors are mainly macroeconomic factors, some external social, cultural and material conditions; The internal factor is mainly the competitiveness factor, and its quality depends on the strength of the network company's own operation.
1、 Index of ease of entry of industry e-commerce The network economy market opportunities faced by different industries and the difficulty of digitizing corresponding products vary greatly. For example, the news industry, which is a highly media industry, has a very fast process of networking. The most typical industries are Sina and Sohu. The first several portal websites in China rely on news to attract netizens to browse and improve the click rate to a large extent; Other industries such as game entertainment, finance, online stores, distance education, labor employment, tourism and so on are also relatively easy to enter. As for games, Internet users have a large proportion of online entertainment, so there will be many Internet users to consume. The financial industry is a strong information processing industry, especially the securities and stock industry. Its own networking has become very popular. It should be very easy to enter the Internet; Online retail trade is the actual commodity, people can see it, and it is closely connected with people's daily consumption, so 8848 website, e-net and other e-commerce websites will develop rapidly; Other distance education, labor employment and tourism have very large development space and market space due to their own industries Website Design Is very important. Therefore, after deducting the competitive factors such as management and operation, the industry characteristics of network enterprises also make great differences in their development conditions and opportunities. Analyzing the development characteristics of the industry is helpful to understand the development prospects of network enterprises. For example, in Morgan Stanley's research, insurance and financial services, computer software and hardware, travel, books and magazines are the most suitable commodities for online sales, while clothing, vegetables and food, furniture, etc. are more difficult. Therefore, different products or industries indicate different opportunities.
2、 Computer and network development indicators
If any network company wants to create considerable economic benefits, it must have certain Internet users, and the development of Internet users is often the result of the overall development of China's network industry. There are many detailed indicators to comment on the basic development of the Internet, such as the number of Internet computers, the number of Internet users, the number and distribution of domain name registrations, the international export bandwidth of each Internet network, and the number of WWW sites. Through online debugging, we can make a general statistical analysis of the distribution, basic situation and characteristics of China's Internet users; To understand the use of the Internet, the behavior habits of Chinese Internet users, and their views and tendencies on hot issues. Communication and network infrastructure, including the popularity of computers, telephones and the Internet, Internet access fees, telephone fees, etc., are the material basis for the development of e-commerce, and have an important impact on the development of e-commerce in a country and the value of e-commerce enterprises. The indicators to measure the status of communication and network infrastructure are: the penetration rate of computers, telephones and the Internet, Internet access fees, telephone fees.
With regard to computer and network development indicators, CNNIC's semi annual Statistical Report on China's Internet Development is the most authoritative. Some relevant indicators in its statistical report in July 2000 are: the number of computers connected to the Internet in China is 6.5 million, including 1.01 million dedicated computers and 5.49 million dial-up computers. The number of Internet users in China is 16.9 million, of which about 2.58 million are dedicated line users, 11.76 million are dial-up users, and 2.56 million are both dedicated line users and dial-up users. The number of users who use other devices (mobile terminals, information appliances) to access the Internet besides computers is 590000.
3、 Business cycle indicators
Schumpeter, an American economist, used his "innovation theory" to analyze the formation and characteristics of the economic cycle. Schumpeter believes that because of the emergence of new combinations of innovation or production giants, they are intermittent, sometimes high and sometimes low, sometimes clustered, sometimes scattered, which creates a business cycle or economic cycle. It is precisely because of the cyclical and intermittent development of the economy that various trends in the entire economy will continue to impact various areas of the economy. The business cycle in this book is not a business cycle in the strict sense of economics. It can be considered as an economic trend and a small cycle in the business cycle.
