Doubleclick is a company that has achieved great success in the online advertising industry. In just four years, Doubleclick has grown from a small company with only two engineers to a large multinational enterprise with more than 660 employees and more than 3000 customers. The technical essence of Doubleclick lies in a "dynamic advertising report and orientation system". The system is characterized by tracking and analyzing advertisements, providing advertisers with extremely comprehensive research reports, and even telling the server whether a viewer is a repeat of the site, or whether he or she has browsed specific advertising content.
As a result, online advertising companies can determine the browsing habits of viewers, conduct systematic analysis, and then send specific information to specific users, and explore their reaction to watching pink advertisements. They can also enable different people to contact completely different advertising content when visiting the same site at the same time. Barry Salzman, general manager of Doubleclick's international department, said, "We can let the right users receive the right ads at the right time. For the first time in the history of media, we have avoided waste." Now, Doubleclick's corporate goal - to make ads shine on the network "has been engraved in the minds of its senior managers. This is a lucrative goal. Although there is still a gap between the ideal and the reality, no one will doubt that Internet advertising is indeed developing rapidly.
（2） "Chinese Tourism Website" - Ctrip Paixing
While people are thinking about where the domestic tourism industry, which is considered as a sunrise industry but has been in a traditional and backward state of operation for a long time, should go, some professional tourism websites have emerged at the historic moment. Ctrip. com is a representative one. Ctrip.com adopts a comprehensive and three-dimensional operation mode, and carries out extensive cooperation and exchanges with various comprehensive or professional tourism websites, travel agencies, hotels, hotels and various industries serving travel agencies. At present. Internet users can directly choose to book more than 1000 hotel rooms, more than 800 tourist routes and more than 30 travel agency services on Pincheng Travel Online. They can also directly book air tickets online. In Ctrip.com's online community, tourists can share tourism information they know about each other, exchange all kinds of joys and sorrows during the journey, and express their views on various scenic spots, You can also call friends to travel together online, so that tourism can really become something consumers like and enjoy, and people with similar interests can gather together.
Ctrip. The advantages of the travel website embodied by www. com are: first, it is convenient. You can learn almost all the details about the tourist attractions online without leaving home, and you don't have to worry about the traps of travel agencies; Second, it's cheap. You don't need to call or buy materials for information inquiry. You can just print a few pages from the Internet. The website can also connect customers who are scattered in time and space, and win price advantages for them through the network platform; At the same time, hotels that cannot find enough customers also benefit from this. However, the biggest advantage of the network is personalization. Travelers can determine all plans such as destinations, routes, scenic spots and shopping on the Internet to achieve true self-help tourism. Online tourism has brought a new concept and management mode to the tourism industry in urgent need of reform in China, and it has provided a feasible way to improve the lifestyle of Chinese people.
