For many people, e-commerce is shopping on a part of the Internet (namely, www). In the network economy society, through electronic means, EM (Elcctronic Market) operators provide a virtual environment that is convenient for people to enter, and to a greater extent gather the purchasing power of the goods of the production enterprises and consumers, Website Design Build an online electronic shopping mall. In the electronic shopping mall, consumers can use search tools to easily find the goods they need, and have a broader choice. Products and their production enterprises that cannot respond quickly to consumer needs will be eliminated quickly. Online shopping malls provide consumers with forums and other communication tools, gather consumers of the same type, and they form a joint force to communicate and share information about a product, so as to achieve the equal status of sharing commodity information with manufacturers. Consumers form scale advantages in electronic stores and can use the power of finance, transportation and other links to design favorable trading methods for themselves in a timely manner. In short, with the help of EM operators, the dominant power of transactions is gradually shifting from production enterprises to consumers.
If the traditional enterprise consumer transaction intermediary does not transform, it will be eliminated by market competition. Because in the network economy society. Once the transportation industry, telecommunications industry and financial industry become well functioning infrastructure, consumers can turn to other transaction intermediaries at any time. If an electronic store is not well run, consumers can turn to other electronic stores as long as they input the website of another electronic store in their browser. This market environment forces trading intermediaries to get rid of the traditional way of earning profit from retailers by earning wholesale retail price difference, and more rely on close cooperation with other enterprises to give play to the advantages of trading intermediaries in resource combination, To provide consumers with better services, win the trust of consumer groups, and establish a good commercial brand to make profits.
The business focus of online electronic mall operators is to gather products and consumers, which is mainly to gain advantages in the breadth of transactions. They gain profits by reducing the price of goods and expanding market capacity. The basis for reducing transaction costs is to make full use of electronic means. At this time, the transaction intermediary must fully represent the interests of consumers. Therefore, most consumers join the management organization of online shopping malls in the form of members. The operators of electronic shopping malls provide consumers with electronic gathering places and consumer forums, so that consumers feel that electronic shopping malls are indeed representatives of their transactions with suppliers.
In the long run, in the network economy society, e-commerce between enterprises and consumers will achieve considerable development, and will eventually occupy an important position in the field of e-commerce. However, due to various factors, at present and for a long time, this level of business can only account for a relatively small proportion. This form of e-commerce can be described in simpler language. It uses the Internet as the main means of service provision, realizes public consumption and service provision, and ensures the electronization of its related payment methods. It has developed rapidly with the emergence of www, and can be regarded as an electronic retail.
In order to gain the recognition of consumers, online sellers often take great pains in the layout of "electronic stores". Online goods are not placed on the shelves, but are made into electronic catalogs, which contain pictures of goods, detailed instructions, size and price information. The so-called "third party" purchase guide also helps consumers make choices among numerous commodity brands from time to time. Consumers only need to click on the selected goods with the mouse and drag them to the "shopping cart". When paying, consumers need to input their name, home address and credit card number, and click Enter to complete an online shopping. In order to eliminate consumers' distrust, most online sellers also provide free telephone consultation services.
