As a virgin land that has just been reclaimed, online auction has also become a competitive place for many families. On February 15, 2000, eBay (E-Bay), the most successful auction website in the world, established a market alliance with Yibu, the famous Chinese web portal Sohu. com, and cooperated to establish an online auction platform for Chinese users - "eBay Chinatown". Amazon, Yahoo, Microsoft and other powerful websites are also expanding into the auction industry, and their business content is constantly innovating, including the auction of collectibles, car auctions, furniture and other large items that are not easy to transport, Website Design The auction website is also committed to changing the payment method. It is expected to replace cash and checks with credit cards to improve transaction efficiency.
EBay is the largest online auction house in the world at present. It provides an invisible trading place for individuals participating in online auctions, allowing buyers and sellers to trade directly. The inventory, ordering, delivery, payment and other procedures of goods are undertaken by consumers themselves. The company only provides the environment and necessary security for the trading parties registered with itself, from which it collects login fees and transaction commissions. Inspired by his girlfriend's desire to collect old things and communicate with collectors on the Internet, the founder Pierre Omidyar opened the world's first airborne "jump market" through his home computer in September 1995, marking the birth of eBay and attracting the largest traders in just a few weeks, Since then, it has become the most effective and successful personal trading place in the world. At present, it provides services day and night at any time, auctioning more than 2000 categories of goods, ranging from toys, stamps, books, magazines to furniture, computers, jewelry and ancient buildings. More than 2.5 million auctions are held every day, and more than 400000 new commodities are added to the auction. By the end of 1999, a total of 50 million transactions had been transacted, with more than 7.7 million registered users, and the average monthly number of website views reached 1.5 billion pages. According to the statistics of Media Merrix, the largest online user survey organization in the United States, in June 1999, the average browsing time of company users was 111 minutes, making it the third most popular website in the United States according to this indicator.
As a consumer to consumer virtual trading place, the key to the success of online auction houses lies in the participation of the largest consumers. The mutual dependence and attraction of buyers and sellers have contributed to the prosperity of online auction houses. In recognition of this, cBay's business strategy focuses on attracting consumers, cultivating and expanding consumer groups, and consolidating and improving consumer loyalty. First of all, the birth of the eRay website itself catered to the desire and demand of consumers and collectors to exchange information and exchange what they needed, and with the help of the newly emerging network means, it enabled them to realize this desire without leaving home but with time and effort saved. The huge consumer base is the source of its rapid growth in a short time.
As a result, since the buyers and sellers involved in the transaction cannot meet each other, ensuring the security of online transactions, ensuring that both parties to the transaction maintain credit, and constantly consolidating and enhancing the trust between the company and consumers and consumers is the premise for online auction houses to consolidate their market position and further develop. In view of the virtual and unlimited openness of the online market, the transaction parties and transaction environment providers cannot effectively restrict and control the buyers and sellers, eRay has initiated a set of constraint and guarantee mechanisms to promote mutual trust between the transaction parties, ensure that the interests of both parties are not infringed, and thus constantly consolidate and expand the consumer group.
