In 1998, the number of Internet users in China was only 2 million, but under the traditional economic model, the originally underdeveloped means of payment and distribution system first encountered the impact of e-commerce, a global trend. From 1999 to 2000, China's e-commerce began to enter a new period characterized by exploring and launching e-commerce projects. This is mainly due to the following three factors: First, the number of network users rose sharply; Second, a large number of domestic and overseas venture capital investments were involved; Third, Chinese people have improved their understanding of the application and development of e-commerce. On the whole, China's e-commerce has entered the implementation stage from the propaganda and enlightenment stage.
In 1999, when e-commerce B2B (business to business) model became famous and even went global, China's B2C (business to consumer), C2C (consumer to consumer) and other models have also begun to go through the momentum stage and entered the ordinary people's home. In B2C mode, online bookstores, online shopping malls, online auctions, online mail orders and other consumer oriented e-commerce websites have been launched for a long time, and the payment methods are also diversified, bringing great convenience to online consumers. Many e-commerce enterprises and industrial and commercial enterprises have begun to incubate inter enterprise e-commerce. The Capital E-Commerce City has started to launch inter enterprise e-commerce; Haier Group and other large domestic enterprises began to apply e-commerce within and between enterprises. Securities e-commerce has also developed, and "online stock speculation" has become a reality for some netizens.
In addition, domestic Internet service providers such as ICY and 1SP finally entered the field of e-commerce in 1999. Among several famous Internet service providers, after NetEase took the lead in launching online auction business and won the first battle, Sohu launched online shopping channels, Sina launched Sina Mall, and other Internet service providers also rushed to launch their own e-commerce Website Design , e-commerce service system and e-commerce solutions.
In 2000, the goal of our government's e-commerce is to pilot operation within the year, and gradually establish a national key enterprise e-commerce platform to achieve experience sharing. The Chinese government guided projects led by the Ministry of Information Industry - government Internet access project and enterprise Internet access project guide national institutions and state-owned enterprises to operate online. 520 state-owned enterprises will begin to enjoy the benefits of e-commerce first. By 2003, 1 85% of 50000 large and medium-sized enterprises will realize enterprise management informatization, and more than 50% of small enterprises will realize computer application. In addition, according to the statistics of the China Internet Information Center (CNNIC) in January 2000, the number of Internet users in China has reached 8.9 million, and the number of Internet users for e-commerce and online shopping accounts for 15%. When conditions are ripe, 87% of netizens want to do online shopping. According to the IDG report of the United States, the e-commerce transaction volume of Internet users in China will reach nearly 4 billion dollars by 2003. It can be seen that e-commerce has huge market potential in China.
