Date: January 7th, 2015 Author: jia
Website planning refers to analyzing the market before website construction, determining the purpose and function of the website, and planning the technology, content, cost, side testing, maintenance, etc. in website construction according to needs. Website planning plays a role in planning and guiding website construction and positioning website content and maintenance. A professional website is built on the premise of reasonable website planning. The website planning includes both strategic and tactical content. The website planning should be considered from the height of network marketing strategy. Tactics serve the strategy. Website planning is the foundation and guiding principle of website construction, which determines the development direction of a website and also has guiding significance for website promotion. The online marketing plan focuses on the promotion after the website is released, while the website planning focuses on the problems in the website construction stage, but the purpose of website construction is to carry out online marketing, so the website planning should be viewed from the overall perspective Website construction In the planning stage, the planned marketing means will be integrated, rather than waiting for the website to be built before considering how to do marketing.
The main tasks of website planning are as follows.
(1) Formulate the development strategy of the website. The website serves the organization management, and its development strategy must be consistent with the strategic objectives of the entire organization. To formulate the development strategy of the website, the first step is to investigate and analyze the objectives and development strategy of the organization, and evaluate the function, environment and application of the current website. On this basis, the mission of the website is determined, and the unified strategic objectives and relevant policies of the website are formulated.
(2 Formulate the overall plan of the website and arrange the project development plan. Based on the investigation and analysis of organizational information needs, the overall structure of the website is proposed. According to the development strategy and overall structure plan, determine the development sequence and time arrangement of the system and application projects.
(3) Make resource allocation plan for website construction. Propose hardware, software, technicians, funds and other resources needed to realize the development plan, as well as the budget estimate of the whole system construction, and conduct feasibility analysis.
