Mistakes in the construction of industry portals _Shang ping China focuses on high quality website construction

Date: January 8th, 2015 Author: fangfang

1. Many customers are engaged in the industry Website construction The initial assumptions were very large, which led to Website construction The positioning and user group pertinence are very weak, and for a large and comprehensive website, the cost of continuous investment, the workload of maintenance, the scope of resource integration, and the strength of operation required by enterprises are amazing, which is unrealistic and difficult to control for ordinary enterprises. In fact, this is also the reason why the Internet is filled with a large number of "China's XX networks" and empty, and it is also the important reason why a large number of enterprises fail to operate industry portals. After all, the era of portal enclosure has passed.

2. We must understand that the current market trend is: the market is becoming more and more refined, consumption is becoming more and more personalized, and information is becoming more and more popular; We should not try to change or violate the laws of the market. After all, this is not something we can do. We need to dig deeply into the characteristics of user groups and launch detailed and distinctive services for them. "Fine and refined" has become a shortcut for the development of industry websites.

3. Portal website and enterprise website are totally different in system architecture. Many enterprises only look at the superficial website effect, which is very fatal. Portal websites have very high requirements for system design. Whether it's the workload of database operations or the number of user groups they target, portal websites have much higher requirements for concurrent processing capability, system stability and operating efficiency. If a portal website is developed for you according to the development model of an enterprise website, it will never meet your operational requirements. If you only plan to spend thousands of yuan to build an industry portal, your system is likely to be modified by programs downloaded from the Internet for free, which will not bring you benefits, but will also bring you endless troubles.

4. Portal websites need more marketing and operation. Many portal websites become empty shelves due to the lack of reasonable promotion and marketing, or even no user access, or lack of reasonable maintenance and update operations. What's the difference between such a website and not doing it? Portal websites need more information and a large amount of valuable information. We must adopt reasonable structure and process design to improve the user's sense of experience, provide sufficient and valuable information to win users, update in real time, and promote operations For details, please refer to marketing websites, which are interlinked in online marketing and unavoidable for all enterprises and websites.

Misunderstandings in the construction of industry portals

Date：2016-01-08 Source: Shangpin China Type: website encyclopedia
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