Date: January 9, 2015 Author: fangfang

enterprise Website construction After all, unlike professional ICP or portal websites, it is impossible and unnecessary to be small and comprehensive. Each enterprise has its own specific products/services, and the content of the website should be set around the core business of the enterprise. The enterprise website should not be just a decoration. The website is the most useful marketing tool. Of course, only when Beijing website construction The marketing function of the website can really play its role on the premise that it can meet the needs of users. The problem of website planning is the first thing to consider in website planning. First, we must analyze the possible visitors, and then design relevant content in a targeted way. Generally speaking, there are several main types of visitors to an enterprise website, namely: direct users, dealers, equipment and raw material suppliers, competitors, etc. The first two types of visitors are the existing users and potential users of the company, and they are also the objects that website content should focus on. As for suppliers, except for those comprehensive e-commerce websites with B TO B functions, most enterprise websites focusing on information release rarely take into account, so they are not the key content of general enterprise websites. As for competitors, the purpose of the visit is simply to understand the new trends of your company, or the level of website design, and whether there is anything worth learning. For this, you should give appropriate "precautions" when publishing relevant content, rather than let competitors return with full load.

Content should be the focus of the website. Since the existing and potential users of the company are the focus of the website, it is necessary to carefully analyze what information they need. Taking a TV manufacturer as an example, the purpose of a user/potential user visiting an enterprise's website is roughly to see what new products are available, compare the performance and price of products of different specifications, compare them with similar products of other brands, query local distributors and warranty addresses, etc. If online ordering is possible, Users naturally also want to know information related to this, such as ordering method, payment method, delivery time and cost, return and replacement policy, etc. Therefore, these contents should be the focus of the website. It is so simple to say that it seems to be the most understandable truth. However, many websites are often "off topic" in content design. Even in the United States, where e-commerce has been relatively developed, the unreasonable design of enterprise websites is also very obvious. In China, it may not be surprising. Establish company image and expand business publicity. It includes the general introduction of the company, such as the company's size, company structure, company products, company culture, company philosophy, business purpose, business objectives, values, long-term planning, the company's honors, some new products that the company is now studying, the company's future development trends, the company's products or services with distinctive characteristics and market positioning, etc. In addition, some high-quality services of the company can also be added. The company information includes not only text information, but also some picture information, such as company building pictures, company staff pictures, especially company product pictures, which makes the company more realistic and convincing to show to customers. Try to make customers understand the company more comprehensively and meticulously.

After all, enterprise websites are different from professional websites

ICP

Or portal websites, it is impossible and unnecessary to be small and comprehensive. Every enterprise

Have their own specific products

/

The content of services and websites should be set around the core business of enterprises. Enterprise websites should not only

A decoration,

Website is the most useful marketing tool.

of course,

Only on the premise that the website can meet the information needs of users,

The marketing function of the website can really play a role.

Make website planning

This problem is the first consideration in website planning,

First, you must analyze the possible visitors,

Then there are targets

Design the relevant content.

In general,

There are several types of visitors to an enterprise website,

That is:

Direct users

Distributors

Equipment and raw material suppliers

Competitors, etc.

The first two types of visitors are existing users and potential users of the company,

Also on the website

It contains the objects that should be mainly satisfied. As for suppliers, except those with

B TO B

Comprehensive e-commerce website with functions

Said,

Most enterprise websites focusing on information release seldom take into account,

Therefore,

It is also not the key content of general enterprise websites.

As for competitors,

The purpose of the visit is to understand the new trends of your company,

Or how well the website is designed,

Is it worth it