Date: January 14, 2015 Author: fangfang
With the development of the Internet, many small and medium-sized enterprises have realized that Website construction The popularity of SMEs' websites has been increasing year by year, but there are still many problems in the process of building websites for SMEs, so that the role of enterprise websites has not been given due play, thus hindering SMEs Website construction The further development of. The following is the analysis of Huayu Yingtong Technology Website construction Some problems exist in.
1. The purpose of building the station is not clear
Some enterprises blindly follow the trend in the Internet boom, just to have a website, without setting a clear goal, which finally leads to a waste of human and material resources. Why do enterprises build websites? Some questions, such as whether the website is useful or not, should be the primary consideration for small and medium-sized enterprises to build a website. Enterprises should clarify the type of their website according to their own products, sales channels and sales targets. After understanding the preliminary ideas of customers in the early stage, they should do a good job in building a website for enterprises, and analyze and evaluate it. Help enterprises to better establish the desired goals and implement them.
2. Insufficient update of website content
Inadequate updating of enterprise websites is not a new topic. An enterprise website with few updated content is not only unattractive to users, but also uninteresting to search engines. In fact, website updates should not only focus on the number of pictures, but also add some product introduction or other text pages such as enterprise news from time to time. Because text pages are easier to be captured by search engines, they can also lead visitors to the home page or product page. The main reason why SMEs are not convenient to update their websites is that they do not understand web technology and will not update them.
3. The website lacks necessary promotion
Many websites do not carry out necessary promotion (including website optimization) after they are well done. "Wine does not fear lane depth" has long been out of date. A good website does not carry out promotion and optimization, and the website is like "sinking into the sea". For example, search engine marketing strategy based on search engine optimization is one of the commonly used website promotion means, and search engine optimization is the best way to obtain users at low cost. However, the problem of search engine optimization has been generally ignored for a long time in the past, resulting in many enterprise websites not being able to get good rankings on search engines, and losing many opportunities to be searched by target customers. These enterprises should make timely revisions after conducting search engine optimization diagnosis on websites. Otherwise, without the natural ranking advantage in any search engine, the website can only rely on other time-consuming, expensive or laborious ways to promote. In a word, with the further improvement of informatization, it is a general trend for enterprises to build websites. However, in order to give full play to the role of enterprise websites, we must fully recognize some problems existing in the construction of SME websites and gradually solve them, so as to promote the further development of SME website construction.
