1、 Website Style
Style is abstract. Means Beijing website construction The overall image gives the viewer a comprehensive feeling. The overall image includes the layout, color, font, browsing method, etc. of the site. For example, we think Disney is lively while IBM is professional and serious. Each website will leave people with different feelings. What we need to do here is based on Website construction The positioning of the site to make a unique style. In addition, we also need to grasp the same style. In fact, the unity of this style is no different from traditional print publications. All images and words on your website, including background color, distinguishing line, font, title, footer, etc., should have a unified style throughout the site. In this way, the sub users will look comfortable and smooth, and will leave a "professional" impression on your website.
2、 Website LOGO
Logo Beijing website construction As the name implies, it is the logo of the site. The most important thing of the logo is to convey the site's positioning and business philosophy in a graphical way, while facilitating people's identification. The design process of website logo generally has the following three ideas: 1. Directly use the website address as the logo. 2. Develop logo design according to the characteristics of products/services provided by the website. 3. It is characterized by delivering the business philosophy of website operators.
3、 Visual process
When web designers read certain information, their vision always has a natural flow habit, which is what they see first, what they see later, and what they see again. Research in psychology shows that the general browsing habit is from top to bottom, from left to right, on a flat surface, stable and depressing. Similarly, the plane is left loose and right stable. Therefore, the visual influence of the plane is stronger above than below, and the left side is stronger than the right side. In this way, the upper and middle upper parts of the plane are called the "best view", which is the most preferred place. In web design, some prominent or recommended information is usually placed in this position. Of course, this visual process is just a feeling, not a fixed formula. As long as it conforms to people's psychological and logical order, it can be used more flexibly. In web design, flexible and reasonable use directly affects the accuracy and effectiveness of information transmission.
4、 Page Frame and Layout
Web page layout can be roughly divided into "country" type, corner type, "T" type, "L" type, comprehensive framework type, Flash type, and change type, which will not be discussed here. In fact, when we design, we don't think too much about the form. For example, when we see a round thing on a piece of paper, it is easy to associate it with the sun, while some people associate it with the moon, etc. This is a form metaphor. The most important thing is to grasp the needs of customers, grasp the positioning of the website and make a reasonable framework layout.