Time: January 19, 2015 Author: fangfang
With the development of the Internet in China, our life and work have undergone tremendous changes due to the existence of the Internet, followed by more and more enterprises using Beijing website construction Network marketing, and the number of enterprises that have achieved good results is really small. Beijing website construction To do a good job in online marketing, the first thing is to ensure that the website has a high exposure rate and the website must have a good exposure point (what does the enterprise website use to attract customers)
The website exposure rate refers to the click rate of the website we often say. The low or high exposure rate determines the number of times your enterprise site is viewed by others. The high exposure rate is relatively better. Then how to improve the website exposure rate mainly includes: search engine registration, online advertising, link exchange, information release, mailing list, email marketing, blog, community, viral marketing, etc. Here are some commonly used online marketing methods:
1. Search engine registration is the most commonly used and effective method at present. Although it is ranked according to the amount of money paid, it is unfair to some extent, but the survey shows that it is still the most common and effective way for Internet users to get new websites.
2. Online advertising refers to making animated advertisements on some portal websites and some large-scale e-commerce platforms. Because online marketing is to have its own brand on the Internet, just like traditional marketing, so as to really do well in online marketing, and online advertising is the fastest and most direct way for traditional enterprises to do online brand.
3. Exchange link (also called friendship link and reciprocal link) is a form of mutual benefit and promotion between enterprise sites through free exchange of images or text links.
4. Information release is a basic function of online marketing, and it is also a relatively common and practical way to release information on your own through the Internet. The most important thing is to publish valuable information on your website in time to give full play to the functions of the website, such as new product information, promotional information, etc.
5. Licensed email marketing is a more direct online marketing method. It subtracts many programs and directly sends the company's information, products and other related materials to its target customers. The premise of email marketing is to have the email addresses of potential customers. These addresses can be collected and sorted out by enterprises themselves from users and potential users' data, or can be realized by using some software in the current market.
Through the above methods, you may have increased the website exposure rate, but another question has come, that is, now online marketing shop around, how to gain customers' trust and stimulate customers' desire to trade with you is very important. The website is the external window of enterprises, which is to solve the problems of "who to say", "what to say", "how to say", and "in what environment". That is how we often talk about websites to attract customers. This requires our entrepreneur friends to make careful planning when building websites. You can start from the following aspects:
1. Search corporate websites of peers to compare and summarize advantages and disadvantages.
2. The product description is as different as possible from the same product description.
3. Try to be as good as possible. I am good at some peer websites, and I also have some peer websites that do not.
4. Does your website have different levels and types of consumer groups.
5. The key point of planning is to think about: what kind of people will come to your website and what will they do What do they want most? Your website is not convenient for them to get what they want?
The above four letters are the top priorities for a good website.
