Date: January 20, 2015 Author: fangfang
1. Although the website construction is professional and beautiful, there is no traffic.
What is the crux of creating numerous "vase" enterprise websites? On the one hand, it is because the enterprise Beijing website construction Lack of rational and comprehensive understanding of its value; I don't know that the enterprise website is built on the basis of traffic. On the other hand, most enterprise managers have limited professional knowledge of online marketing, which makes it difficult to significantly improve the professional level of the website and severely limits the value of enterprise websites. 2. The website has a large number of visitors, but the conversion rate of customers is too low.
For an enterprise/company website, the design of the website itself is unprofessional, unattractive, and the user experience is poor. Even if it invests heavily in website promotion, it often has little effect. Therefore, in addition to carrying out necessary website marketing and promotion in a scientific way, it will be more important to make the website professional and provide user experience, This is also the reason why more and more enterprises are willing to spend a lot of money on updating and updating websites, improving user experience and customer conversion rate.
2： What is the main content of website revision?
It has gone through the main design thinking of the first generation website construction based on website aesthetics and the second generation website construction based on user experience. Can not adapt to the new era of website explosion! How to stand out in many websites has become the key for enterprises to fight electronic warfare. Website design has changed from user oriented to search engine oriented.
Function upgrade
Websites rarely visited by search engines are mostly websites with simple functions and poor information. In order to facilitate the operation of browsing users and network managers, as well as make the search engine better included, it is extremely important to add some relatively much-needed functions to the website.
Restructuring
In fact, many websites are just a deceptive drawing built by website construction companies in order to fool enterprises, which is not structured at all. Therefore, if you want your website to have a better search and ranking, the website structure cannot be ignored.
Establish navigation
Navigation is not only for browsing users, but also for search robots. We must let the search engine know what kind of pages we want it to update frequently and what kind of information we want it to recommend. However, almost 95% of Chinese websites have no navigation.
Data optimization
The websites we see with the naked eye are actually parsed from the source code. Too long source code will not only affect the opening speed of the website, but also affect the ranking. In particular, the visual effects generated by JS code for the sake of convenience are extremely detested by search engines.
3： What is the process of website revision?
1. Understanding of user needs
Communicate with customers to really understand the purpose of customer website construction. And conduct in-depth analysis of the customer's industry, including industry characteristics, customer characteristics, customer needs, and user experience.
2. Evaluation of the original website
Diagnose and analyze the original website as a whole, summarize the existing problems, briefly formulate the Diagnosis Analysis Report, and formulate and implement the website revision plan.
3. Develop an effective website revision plan
According to the time schedule requirements of the user's website project, we will formulate an effective website revision plan.
4. Implementation of website revision
During the implementation of website revision, we should do a good job of data backup, migration and recovery of the original website to ensure the continuity of website operation.
