Date: January 22, 2015 Author: fangfang
The website promotion scheme is usually completed at the website planning stage, and can even be Website construction The "promotion" of the website will be started in the first stage. Compared with the complete online marketing plan, the website promotion plan is relatively simple, but the content is more specific. In general, Website construction The website promotion plan shall at least include the following main contents:
(1) Determine the stage objectives of website promotion. For example, one year after the website was released, the number of users who independently visited the website every day, the relative ranking compared with competitors, the performance in major search engines, the number of links to the website, the number of registered users, etc.
(2) Website promotion methods adopted at different stages of website publishing and operation. If possible, it is better to list the specific website promotion methods at each stage in detail, such as the name of the search engine login, the main forms and media selection of online advertising, and the costs to be invested.
(3) The control and effect evaluation of website promotion strategy, such as the control of website stage promotion objectives, promotion effect evaluation indicators, etc. The purpose of the control and evaluation of the website promotion plan is to find problems in the process of online marketing in time to ensure the smooth implementation of online marketing activities.
