Time: January 30, 2015 Author: jia
Jawbone CEO Hussein Rahman said in an interview with the media that Jawbone has no doubt about the potential of the Internet of Things. At present, through Website production The potential of the Internet of Things has not been fully explored, but wearable technology will become the starting point for the real leap of the Internet of Things.
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"In the past year, innovative technologies related to the Internet of Things have sprung up in an endless stream, including all kinds of watches, trackers, clothing, smart home devices, and driverless cars." Rahman said that innovative technologies and ideas are fundamental to improving consumer experience, but in the process of creating innovative products and services, It should always put its ability to solve the practical problems faced by users first.
Rahman said that Jawbone believes deeply in the potential of the Internet of Things. "We believe and believe that integrating multiple sensors and wireless network functions on each device will bring great value to people's daily life. Such devices can make people easily and closely connect with the world around them."
"But at present, the potential of the Internet of Things has not been fully explored; although some very good integration experiences can be found, most products still use unrelated applications, which are often too complex or difficult to interconnect. The final result is that few devices can efficiently interconnect with the surrounding environment. Most regrettably, there are few consumers who understand this situation. " Rahman said.
In his view, in order to promote the further development of the Internet of Animals, we must find and follow a unified organizational principle; This principle should appropriately dilute the attention to "things" and focus on the users of the equipment, because they are the real core.
Jawbone calls this concept "Internet of You". "The original intention of this concept is to make the Internet of Things" things "do their best; The development of the Internet of Things must be led by users and their needs. " Rahman said that wearable technology can collect rich information from users and easily connect wearable devices around them, just like a powerful "background information integration engine".
He further explained: "Imagine that in an intelligent home environment, every device around us knows what we want them to do, and does not need any instructions from us. Your intelligent constant temperature system knows whether you are hot or cold; Your car knows whether you are too excited or sleepy. If you drink too much wine, it can even refuse to start. This is really personalized computing. "
Therefore, the first step of Jawbone is to first make people willing to wear (and able to wear) smart devices. These devices must be with you all the time, without frequent charging, and can be comfortably and naturally "integrated" with you, that is, "all-weather (24/7) wearability".
"Every component of wearable devices, including the systems, electronic components, codes, materials, ergonomics and aesthetic design it uses, must always be in line with users; if this is not done, the dream of the Internet of Things will never be realized, just like a castle in the air." Rahman said.
In his opinion, Jawbone's fundamental strategy is not limited to simple "hardware" and "software" thinking, and the integrated system is the real focus. For example, UP series products are not just a bracelet, but an integrated system integrating tracking technology, algorithms, applications, data science and API partners.
Rahman believes that at present, the wearable device market is rising rapidly. In the future, the whole market will continue to develop and evolve, and gradually move from the most basic activities and sleep trackers to more sophisticated and advanced multi-sensor equipment; In this process, wearable devices will usher in a transformation process similar to mobile phones (from ordinary functional phones to smart phones)