1、 Comparison
Contrast is two or more elements of the difference between quality, quantity, shape or color, which produce a sense of rejection and separation when matched. Contrast is contradiction. All vivid one-sided designs are related to the proper use of contrast, which is the most important means to achieve a strong one-sided effect. Warm and cold in color; Brilliant and gray in color; Black and white, thick and light in lightness; Large and small, wide and narrow in area; Movement and stillness, identity and confrontation, curve and straight, flat and oblique; Left and right, up and down, vertical and horizontal, plane and solid in the direction; The highest number is more or less, long or short, thick or thin; The quality is sparse and dense, virtual and real, light and heavy, hard and soft, rough and smooth, transparent and opaque. All these are contrasts. However, a single element cannot be compared, and people's vision is often attracted by things with strong contrast. In visual design, the gaze rate of strong contrast is high. Because of the special appeal of color, its contrast will make one-sided very eye-catching, and in the use of space blank, the more isolated the text or graphics will be more eye-catching.
2、 Reconciliation Harmony is two or more. In some way, they show a common sense of connection with each other, which is not absolute. According to the general law, the overall one sidedness of the web page should be reconciled, the partial one sidedness should be compared and eye-catching, and the symmetrical one sidedness should be easily reconciled. Therefore, symmetry is a harmonious arrangement. The opposite of harmony is contrast, that is, disharmony. Contrast and reconciliation are dialectical unity of opposites. Any visual design should have both the difference in contrast and the commonness in harmony, so that it can be lively and natural as a whole. When reading web pages for a long time, more one-sided reconciliation will make people tired, and more one-sided comparison will also make people tired, which is caused by human physiology and psychology. therefore Web page production It should be able to create contrast and be good at conversion and reconciliation. Only by rhythmic one-sided conversion can information be effectively conveyed.
3、 Unification
Unity is a coordination at a higher level than reconciliation and has more obvious commonalities than reconciliation. The so-called unity here refers to the personalized and stylized macro-control of the overall design to make it more "eye-catching".
