Website construction demand analysis

Website construction It is a complex process combining perceptual thinking and rational analysis. Its direction depends on the design task, and its implementation depends on the production of web pages.

The design of web site is an important way to display the corporate image, introduce products and services, and reflect the corporate development strategy. Therefore, it is necessary to clarify the purpose of the design site and the needs of users, focus on users, and conduct comprehensive analysis according to the market situation and the enterprise's own situation, so as to make a practical design plan.

The overall design scheme should have a distinct theme. On the basis of a clear goal, complete the conception and creativity of the website, position the overall style and characteristics of the website, and plan the organizational structure of the website.

The result of communication. A perfect website design work is that designers and users need to fully understand the needs of users, the purpose and effect to achieve when they start to conceive the website. Therefore, there must be enough investors in the early stage to accurately and perfectly meet the expected requirements of users. Through the J teaching achievement declaration network, as shown in Figure 1-4.

Schematic diagram of demand module of teaching achievement declaration network

The demand module diagram of the teaching achievement declaration network can be obtained from the understanding of the demand. The teaching achievement declaration network mainly provides the file download of "achievement recommendation", "achievement summary" and "achievement exhibition directory", provides the video materials of "achievement video introduction", and provides the website link of "electronic information engineering training base".

Style positioning

When designing web pages, web designers should realize different functions and express different themes according to the nature of the site and the requirements of users. From this task category, websites can be divided into the following three categories.

(1) Information websites

Such as Sina, Netease, Sougu and other portal websites. Such websites generally provide users with a large amount of information and a large number of visitors. Therefore, the information should be reasonably classified, and the page should be divided into multiple columns. The page structure should be reasonable, beautiful, and easy for users to browse.

(2) Image websites

Such as the websites of some small and medium-sized companies or units. Such websites are generally small, some only have a few pages, and the functions to be realized are relatively simple. The main task of webpage design is to promote the corporate image. For such websites, layout, color and animation design are the key points of the project.

(3) Website combining information and image

Such as websites of large companies or universities. Such websites have high requirements in design. They should not only consider the indicators of information websites, but also highlight the image of enterprises and units.

According to the different functions of websites, they can also be divided into portal, information, entertainment, e-commerce, transaction, enterprise, government, personal homepage and other categories.

Examples of website appreciation: Appreciation of portal websites

Portal websites are mainly sites that provide information search, website registration, indexing, online navigation, online community, personal email and other services for online users, and classify and integrate services. Website information services often cover multiple fields, relying on the advantages of a large number of user groups to make profits.

YAHOO is one of the most famous companies on the Internet. It has always ranked first in terms of access traffic, is the largest portal on the Internet, and is also a collection of vertical websites. YAHOO is committed to becoming the largest media on the Internet, covering the fields of network portal, e-commerce, network communication, etc., and providing services such as auction, shopping, opening online stores, chatting, etc. YAHOO is a global Internet communication, commerce and media company. It is the first website in the world to provide Internet navigation services, mainly supported by advertising. Advertising revenue accounts for 60% of the company's revenue.

Planning sketch

For general commercial websites, a project often starts with a simple interface, but it is not easy to organize all the content together. First, draw a sketch of the site, outlining what all users want to see. Then, describe it in detail to the artists, so that they know what to display on each page. The sketch of this project is shown in Figure 1-7.

Date：2016-07-17 Source: Shangpin China Type: website encyclopedia
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